When I began my digital marketing journey, I firmly believed I knew what SEO was. I even created a section in my blog where I gave advice to people on some tips and tricks they could use to get the best results in their Google Serp checker tools. Yes, I was that successful!
That was about ten years ago. That time, even the weirdest SEO tricks such as spamming your content with links would make you record high rankings in your Google Serp checker software.
One day, I went to my desk, as usual, wearing a big smile on my face, hoping that my Serp checker would give me metrics that showed my site was still at the helm of Google search results. I was astonished to find my site on the fifth page. Yes, from the first to the fifth page in a span of a few hours. This kept me thinking – could there be a problem with my site?… Read the rest