As you may have noticed, SEO and content marketing are two terms that are mostly used together. They are both used in the efforts of search engine rank. However, it does not mean that they are the same thing. SEO, which is the abbreviation for search engine optimisation encompasses all the strategies that are employed in a bid to make the search engine ranking position high. That includes link building, optimising the user experience and proper use of keywords to mention a few.
Content marketing, on the other hand, involves the creation of pages within a website to attract visitors and increase conversions and sales. The strategies include the creation of quality and exciting content. The two elements complement each other and have a significant contribution to the search engine rank.
Therefore, as a web owner, you should find a way in which SEO and your content marketing plan can work together to give you compelling reports on a search engine rank tracker.… Read the rest