Sometimes, I find it difficult to wait for things to yield results, especially those that should I have invested in, and I expect a return on investment from them. One such thing is SEO. When I carry out a campaign, I keep looking at my rank trackers, because all I want is results! I also check ranking for a keyword when I use it, and if it fails to yield much, I will go back to the drawing board and research on the words and phrases that will bring speedy results.
As an expert in SEO, I know that my SEO campaign, regardless of how good it is can prove to be useless if I target the wrong keywords. Therefore, I take keyword research with utmost seriousness. This is the path you need to take. Before writing your content, you need to come up with a list of keywords that have high search volumes, and that possess less competition. Luckily for you, many keyword research tools can help you with this undertaking, with Serpbook being the most recommended.
However, as you decide to check ranking for a keyword you have used in your content, there are a few things that you need to know. Please hold on and keep reading!
- The best keywords result in organic traffic
Yes, keywords that have high search volumes will often result in massive organic traffic!
Organic traffic is the most preferred type of traffic since its result is high rankings on Google and other search engines – which is the ultimate goal of SEO.
Therefore, as you check ranking for a keyword, you need to ask yourself whether or not the phrases and words you are tracking will appeal users, and increase site visits which will later translate into organic traffic.
There is one thing I always tell my clients; if you don’t have an idea on how to use keywords for SEO, you are indeed losing business to your competitors.
It has been confirmed that 95% of internet users only look at the first page of google results, and a massive chunk of clicks go to the sites that are ranked #top 3. Remember, organic traffic means more leads, conversions, sales, and profits. Would you wish your business to miss out on that?
If you target the wrong keywords, you will notice disheartening metrics when you check ranking for a keyword. This means that you will miss out on the benefits that come with organic traffic as users click through your website from a long list of search results.
Therefore, focus on finding keywords that are better than those of your competitors. When users develop new words that they use to search for specific products in your niche, be the first to know. This way, you will undoubtedly be ranked among the top in Google, since the search engine will find your content valuable to its users. In the end, you will get the traffic, leads, conversations, and the sales you always desire.
- Knowing your competition is not an option
If you never think about your competition in the market, then you are not a serious entrepreneur. In SEO, I can confidently assure you that you will not make it if you don’t yearn to know what your competitors are talking about.
Sometimes, you will check ranking for a keyword and see that it is contributing to high rankings of your page. But then, on the next day, you notice a drop in your rankings, and you tend to believe that your site has been bewitched. The reason for this could be that your competitor found a better keyword and he automatically outranked you!
To ensure that the keywords you use on your content will help you realize your business goals, keep monitoring your competitors. Endeavor to know the type of content they are writing, and the keywords they are using so that they can attain better rankings than you. Dig deep into their site structure, and determine the strategic areas they are placing their keywords. Then, use the information you get to come up with better keywords, or better still, steal their strategy and make it better! I assure you nobody will sue you!
When I find that my main rivals are ahead of me, I switch my mind to ‘curious’ mode. I put all my efforts into finding out the cause, and I make sure I fix it as soon as I can. In keyword research, you should never take chances. Get what you believe will give you metrics you can smile about when you check ranking for a keyword.
Also, don’t forget that your competitors are those that are ranked higher than you in Google and other search engines. Therefore, don’t waste time and resources analyzing and assessing websites that rank lower than you. They will not give you much to be proud of as far as SEO is concerned.
- Find keywords with your audience in mind
As you prepare to check ranking for your keywords, have you asked yourself whether those are the phrases or words that your target market will use to find your site?
Keywords that help content rank high in search engines are those that target the audience. You can write superb content, strategically place your keywords, and get few or no organic traffic at the end of the day. Why? Because you targeted the wrong keywords or those that have been rendered obsolete by your target audience.
Therefore, audience analysis is vital during the keyword research phase. First, identify who they are, then, commit yourself to find the exact words and phrases that they use to find products in your niche market. Remember, different people will search for things differently; hence it is essential to treat the demographics of your audience as a critical parameter when looking for keywords to use in your content.
Come up with one or two buyer personas, which will help you develop keywords that will give admirable analytic reports whenever you check ranking for a keyword.
Apart from using the best keyword research tools, another trick to finding audience-centered keywords is to use your niche market. Although there are some ‘universal’ keywords that you might apply especially when you are giving general information on your blog, you need to keep in mind that people will search for specific terms based on the industry, and you should make it a mission to find out what they are looking for in your niche.
Developing keywords with the audience in mind might give Google the impression that your site is valuable, and eventually, you might find it ranked among the #top 3, something that will earn you clicks, leads, and sales, not forgetting that the metrics you will see when you check ranking for a keyword will be impressive. With this, I can bet your competitors will yearn to learn from you.
- Keyword research is not a one time job
Just like SEO as a whole, keyword research is not something you do once in a blue moon, and expect to get the same results over and over. It is something that you need to keep doing if you want to remain relevant in your niche market.
Even if you check ranking for a keyword and find out that it is doing well on different search engines, you should be aware that the world keeps changing, and things might not be the same in future. Therefore, you need to keep finding better keywords that will help you maintain the reputation and authority of your site.
I know keyword research is not a stroll in the park. There is a lot of time and effort that goes into it. Some of my clients have asked me where I get the inspiration to do keyword research regularly and check ranking for a keyword (I can tell you I do it every day), and my answer is simple, “I believe keywords exist on a trial and error basis.”
Well, you don’t have to go by my beliefs, but I can tell you that even the sites you find ranking #1 on Google used the best keywords, but they never knew that Google would rank them first in search results. The same applies to you. Keep updating your keyword list with the trendiest words and phrases, and you might soon find your way to the top, and if not, you certainly be on the first page of the search results.
As you keep updating your keywords, also ensure that you find the best tools in the market that will help you check ranking for website whenever a need arises.
When you make keyword research a habit, there is no reason why you should not enjoy massive organic traffic, which will later translate to leads, sales, and realization of your business goals.
- Focus on relevance not density
Some website owners believe that the keyword density is what can make them rank high on Google, but the fact of the matter is that relevance is more critical than density.
The relevancy of a keyword is its popularity. On the other hand, the density of the keyword is the number of times you use it based on the number of words in your content. Although the latter cannot be ignored, it is wise to focus more on the former, since it is what makes your content valuable to the reader.
- Target long tail keywords
Typically, there are three classes of keywords
- 1-word keywords which result in high search volume, but have very high competition
- 2-3 word keywords which are specific poses moderate search volume, specific, and less competitive
- Long tail keywords (3 or more words) which are very specific and have less or no competition
For example, if you offer SEO services, it is better to target a keyword such as “best SEO tools in 2018” instead of “SEO tools.” With the former, there are high chances that people looking for the best SEO tools to use will be taken directly to your site.
There you have it! With the above facts, you can now proceed to check ranking for a keyword, and if you find out that it is not bringing out desirable results, re-read this article and fix the problem as soon as you can.