Your Google ranking tool results indicate the overall SEO performance of your site. A good SEO performance is beneficial because it helps to build your reputation and traffic. If you are selling products or hosting advertisements on your website, then high traffic is excellent for your Google ranking online performance. But improving your SEO performance does not have to be a costly process. There are many free tools and approaches that you can use to enhance the Google ranking tool outcomes of your site. Besides, when you occasionally search for, ‘check my google ranking online,’ you will get results of hundreds of free Google ranking tools that you can use to monitor the outcome of using the strategies.
- Optimise your site for mobile viewing
Most content management systems have options for making new sites mobile-friendly. Nevertheless, you can take advantage of many other free tools and plugins that are easily available to optimise your site for mobile viewing.
The benefits of making a website friendly to mobile viewers cannot be overemphasized. Experts agree that many people nowadays use their mobile phones to access the internet. Using mobile phones to browse the web is convenient for many people because they can do it from anywhere.
However, this trend presents multiple opportunities and challenges. On the one hand, webmasters need to address the unique requirements of individuals who visit websites on their mobile devices.
On the other hand, understanding the steady rise in popularity of mobile browsing can help web owners improve their Google ranking tool outcomes in the long term.
Website owners have the challenge of taking advantage of these changes to maintain the Google ranking online position of their sites. Already, Google requires webmasters to ensure that their sites are mobile friendly.
You can take leverage these trends by ensuring that mobile users do not struggle to view your web pages.
- Use keywords appropriately
Whereas keywords can help to boost the SEO performance of sites dramatically, many people underutilize them. One common mistake that web owners make is to stuff keywords within the content. This trick was effective in the past before Google released a series of updates to webmasters.
The Google algorithm can accurately identify web pages that have a lot of irrelevant keywords. Thus, you should avoid committing the mistake of keyword stuffing at all costs.
There are many free tools for keyword research. Most of the tools have functionalities that enable them to generate hundreds of short and long tail keywords for content. You can use them to identify keywords in your niche that are less competitive.
Moreover, by effectively using free keyword research tools, you can find out the best way of using them in your content to help people get to your page.
If you search for ‘keyword google ranking tool’, or ‘check my google ranking based on keywords,’ you will get free and paid-for tools that assess the impact of keyword usage on your Google ranking tool results.
- Optimize your page loading speed
The speed at which your page loads directly affects your SEO performance. When your website takes a long time to load, new users are likely to abandon it and move to other sites. This practice increases your bounce rate.
Also, if your page fails to load properly within the shortest time possible, then users may give negative reviews or decline to share your content in their social media pages. Therefore, slow-loading pages deny you the traffic that you need to enhance the performance of your site.
You can address the problem by first checking whether your page loading speed is ideal. Many firms provide a range of tools that webmasters can use to test the loading speeds of their sites. Besides, you can evaluate the loading speed performance of your site against those of many other websites in your industry.
Improving the loading speed of your site is easy. First, you can remove all unnecessary plugins that may be slowing down the site. Secondly, optimise your images to the right sizes to remove all unnecessary white spaces and other features that make your page heavy. Finally, minimise the use of images and graphics on your homepage because they usually slow down the pages.
Taking these steps will not change your Google ranking tool outcomes instantly. However, if you implement them and then use your favourite Google ranking tool to evaluate your SEO performance, you will realise a significant change in the Google ranking tool results over time.
If you would like to use another tool apart from your favourite Google ranking tool, then simply search for ‘check my google ranking’ to find results of free tools. You can use the tools to assess your SEO performance.
- Fix all broken links on your site
If users visit a page and find the common 404 errors, they are less likely to return than when they get all pages your site functioning correctly. There are many causes of such errors.
For example, when you make large-scale changes to the structure of your website, you may mistakenly fail to match all the links to new pages. Such errors may cause users to experience errors when they visit particular pages of your site.
To fix broken links on your site, you need to identify them as fast as possible. The best way of doing this is by utilising some free tools that check for any internal errors on websites. Ensure that you repeatedly investigate your site to determine any broken links.
- Take advantage of voice search
Experts agree that voice search is set to rise soon. Many people are likely to add voice search as one of the ways that they use to search for content online. Voice search is different from the normal searches that are based on individuals keying in phrases. The difference arises from the way people talk.
Conversational phrases are different from what people use when they write. Traditional SEO methods and approaches have focused on helping viewers find your pages first when they key in specific keywords in their search queries. However, things are changing now because many people are using search functionalities to conduct preliminary searches.
The best way of taking advantage of this change is to use specific phrases that people utilise when they talk. Mostly, long-tail keyword phrases can help you remain relevant in an environment in which users are using voice search to complete the initial online search process.
- Optimise images
Image optimization is another often overlooked strategy that you can use to boost your SEO results. Normally, Google evaluates sites based on the quality of the content (images included) and many other metrics. Hence, it is easy to build the Google ranking online performance of a site by optimizing the images.
One of the best ways of achieving this goal is reducing the sizes of the images to ideal levels. As it has been mentioned below, when you use the right size of images on your site, you improve the SEO results as well as loading speeds.
Additionally, ensure that you use ALT text functionality for all the images on your site. This functionality helps users who cannot view the pages to learn their basic details. Search engines tend to favor sites that use this functionality than those which fail to do so.
- Constantly improve the UX aspects of your website
User experience levels determine the feedback that clients leave behind when they visit your page. Moreover, people tend to share information that they find useful. If your visitors have a bad experience because of the way your site functions, they may end up sharing this experience with their peers on social media networks, thus undermining your online reputation.
On the contrary, if your visitors have memorable experiences when they visit your site, this is likely to boost your trending as it is reflected on various Google ranking tools.
To improve the UX level of your website, use some of the free tools available to assess the level of UX of your site and implement any measures to address inefficiencies. Most of the UX experience problems for websites arise from poor optimisation of content and issues related to navigation.
When your visitors cannot access what they are looking for on your site, fast enough, they tend to believe that it is difficult to navigate the website. Similarly, when your pages take longer than usual to load, then users will judge them poorly.
Therefore, you should continuously address all the technical issues that interfere with the way people use your website pages to enhance your UX ratings.
- Take advantage of local search.
If you key in the following phrase, ‘check my google ranking near me,’ you would have conducted a local search to find information online. Local searches are ideal for many people because they provide local and relevant returns as opposed to the conventional search process that provides mixed returns.
Many people are now using phrases such as, ‘check my google ranking’ or ‘restaurants near me’ to find local information that matters to them. You can take advantage of this trend to enhance your SEO performance over time.
Ensure that you claim your local business returns on google. Provide all the required information about contact addresses, opening hours and products or services that potential clients would like to learn about. Also, include directions and a link to your website to make it easy for people who use local search processes to find your business.
Additionally, include your site in local listings to improve its visibility. Local listings aggregate all information about the businesses in each area. Potential clients who get to such sites can access all information about various organisations in the areas that they are looking for on the local listing sites.
Users who key in phrases like, ‘check my google ranking,’ tend to spend more time on local listing sites because they use the websites to compare a variety of local organisations. Therefore, it is necessary to optimise the local search trend to improve the outcomes of our site on any google ranking tool.
In summary, your results on Google ranking tools are always changing. If you use any standard Google ranking tool to assess the performance of your site, you will be able to tell any inherent weaknesses. Addressing such weaknesses forms the foundation of improving your Google ranking tool performance over time. Also, if you key in the words, ‘check my google ranking performance,’ you will find a range of tools that you can use to evaluate the Google online ranking outcome of your website. It is easy to use such Google ranking tools to address all the technical, UX and content-related problems on your website to enhance the outcomes on Google ranking tool of your choice.