When I began my digital marketing journey, I firmly believed I knew what SEO was. I even created a section in my blog where I gave advice to people on some tips and tricks they could use to get the best results in their Google Serp checker tools. Yes, I was that successful!

That was about ten years ago. That time, even the weirdest SEO tricks such as spamming your content with links would make you record high rankings in your Google Serp checker software.

One day, I went to my desk, as usual, wearing a big smile on my face, hoping that my Serp checker would give me metrics that showed my site was still at the helm of Google search results. I was astonished to find my site on the fifth page. Yes, from the first to the fifth page in a span of a few hours. This kept me thinking – could there be a problem with my site? Was my Google Serp checker defective? Did my competitors do something to my site?

Through my research, I realized that there was something called Google algorithm, and the reason why I recorded a drop in rankings is that it had customized. This is when I opened my eyes and realized that I did not know anything about SEO. Yes, I even realized that the advice I was offering then was misleading, and I had to pull down several posts.

Therefore, if you have been recording poor ranking results in your Google Serp checker tools and you think that you know everything about SEO, you are damn wrong!

If you have not realized your full potential in search engine optimization, I know there are some questions you have been dying to ask. However, you might be a novice in the business, and you might not have the budget to pay a consultant to answer all your queries. Today, I will answer all these questions here without charging you a dime! Grab this opportunity, read this post to the end, and use the answers you get for the betterment of digital marketing strategy. When you do this, you can rest assured that you will soon get the results you have always dreamed about in your Google Serp checker tool. Let’s go!

  • Do I need SEO?
Google serp checker

Figure 1: Source- https://www.quora.com/What-are-the-benefits-of-doing-SEO

In case you get your information from authoritative blogs like this one, you might have realized that SEO is not a stroll in the park. Since most people love success without hard work, this could be the main reason why you have a few friends and bloggers telling you that you don’t need SEO. But the fact of the matter is, you need SEO more than anything else.

Today, people don’t want to leave their house to gather information about a product. They want to learn about it in the comfort of their vicinity. And do you want to know how they get it? Through search engines!

Therefore, you will need to make your website a marketing tool by providing as much information as you can. Then, you will need to optimize the content so that search engines can index it, and your target market can be able to find it. Then, to ensure your Google Serp checker tool records high rankings in Google and other search engines, promote your content using various marketing such as social media, building links, answering questions in Q&A forums, and many more.

Through the years I have been in the online business world, I have come to learn that more than 70% of my clients find me through google. SEO is, therefore, a digital marketing strategy that you cannot ignore!

  • How does SEO function?
Google serp checker

Figure 2: Source- https://nonprofitssource.com/nonprofit-seo-digital-marketing-success/

There are various factors that Google and other search engines use to rank website. However, since all search engines rely on unique ranking factors, I will dwell on the three primary ones that apply to all of them;

  • Relevancy
  • Authority
  • Crawlability

Unless you are a web developer, I believe you will not be interested in learning about crawlability at this stage. This is one of the technical ranking factors that can have an impact on the metrics that one records in the Google Serp checker tool, but this is a story for another day.

To make things easier and help you understand how SEO work, lets us look at relevancy and authority.

Relevancy– this is one ranking factor that can ensure you record high rankings on the Google Serp checker software if you give it maximum attentionyour all. Relevancy is all about making the search engine understand what your site is all about so that it can determine the value it will bring to its users. Therefore, focus on coming up with quality content, and researching on trendy terms that your target market will use to find your site.

To ensure your Google Serp checker tools record top rankings the next time you monitor your site, ensure that you write in a natural language that your target market can understand. Simply put, if you unnaturally place keywords, both Google and your target market will assume it was written by a robot; hence your site may be considered irrelevant, and this will doubtlessly hurt your rankings.

Authority- this is simply an online reputation. The more reputable your site easy, the better the ranking reports you will draw from your Google Serp checker tools. Therefore, focus on building quality backlinks and writing content that will guarantee you get an unbeatable domain authority, and Google will ultimately reward you with a top spot.

  • I can’t see my site on Google, what could be the problem?

You have launched your website, did a lot of SEO, but you cannot find it when you search for it on google.

This is not a problem to worry vast. To find out if your site is on google, type the URL of your site in the google search box as shown below.

If you don’t find it, know from the outset that it is not on google at the moment. What you need to do is add it to the Google Search Console, and once it’s verified, submit your sitemap.

You cannot monitor your site using your Google Serp checker tool if you cannot find it in the first place.

  • Must I hire someone to do SEO for me?

Well, I always tell my clients that if they want to record utmost success in their Google Serp checker tools, they should consider working with a reputable and experienced SEO agency.

But look…

You have just started your business, and you are doing digital marketing on a tight budget. You cannot afford to pay an SEO agency, but you have the time and energy to do SEO by yourself. Well, and good, go ahead! You don’t have to hire somebody to run your SEO.

If you learn a few tips here and there and have some basic knowledge about SEO, you can execute this critical undertaking and still get the best results in the Google keyword rank checker.

However, if you are involved in the management of your business, and you cannot engage your IT team because you expect them to concentrate on everything else in your business, Hiring professional to do SEO job will be worth an investment. Nevertheless, only do it if you have enough resources for it. If you don’t, SEO can be a well-paying DIY task. As long as you put in a lot of effort, pay attention to legit techniques, and practice patience, you will doubtlessly rank website high on google and other search engines.

  • Should content be the only thing I focus on SEO?

The biggest mistake that you can do for your SEO strategy is to focus on content alone. Well, I cannot ignore the fact that content is king, but it is not the only ranking factor in google and other search engines. I advise you to develop and publish quality articles for your website frequently but don’t forget to do other things such as;

  • Looking for quality backlinks that will help maintain the authority of your site
  • Enhancing the speed of your site to minimize bounce rates
  • Optimizing for mobile, keeping in mind that a huge section of your audience access the internet through these devices
  • Optimizing your images
  • Optimizing your site for voice search
  • Doing keyword research and,
  • Promoting content

The bottom line is, content is not the only element in SEO. Therefore, don’t put all your emphasis and overlook other areas.

  • I have recorded a significant drop in my rankings, what is the problem?
Google serp checker

Figure 3: Source- https://kinsta.com/blog/decline-seo-rankings/

If your google Serp checker recorded that you were at the helm of the google search results yesterday, but tables have turned today, and you cannot find your site anywhere close to the top, you have probably been hit by a Google algorithm.

In a bid to maintain quality searches for its users, Google continually updates its algorithm, and when it does, your site might face penalties due to some ‘suspicious’ techniques you might have used to get high rankings.

When in such a situation, do not panic. Try to understand the algorithm update and comply with the new requirements. If you can’t, hire a professional to fix the issue for you. Sooner or later, you will find yourself back to the top.

  • I have hundreds of product pages, do I need to have a customised product description for each one of them?

The answer to this question is straightforward – every page in your site needs to be unique.

I know this might seem like an enormous task, but if you want to record heartening metrics in your keyword ranking tracker, you have no option but to write a unique description and page title for all your pages. I know this is not easy, but success calls for hard work and dedication remember!

  • Should my domain name contain my focus keyword?

This is one of the most common questions people ask me quite often. My answer is simple: if your company name contains your focus keyword, that’s fine. But if it doesn’t, don’t buy a domain with a keyword just for the sake of optimization. Doing that might actually hurt your rankings.

  • How many keywords should I use in my content?

Unfortunately, there is no specific number of keywords that you should use in your content. However, you should make sure that you meet a particular keyword density depending on the number of words in your content. SEO tools such as Yoast can help you with that.

Nevertheless, don’t use keywords many times in your content because Google might penalize you for what is known as keyword stuffing. Also, have your audience in mind when developing content, and only use keywords that will sound natural. Tools such as Serpbook can help you find various natural opportunities which include keywords that you can use as many times as you can because they will create a flow in the content.

  • How many internal links do I need in my content?
Google serp checker


To avoid being slapped by the Google algorithm, avoid stuffing your content with keywords. Only use them when you are sure they will improve user’s experience. But remember, internal links are as important as inbound links. Therefore, use them where appropriate and reap significant SEO results from them.

With the answers to the above questions that you have been dying to ask, there is no reason why your Google Serp checker should not show that you are enjoying top rankings in Google. See you at the top!




Last modified: January 13, 2019



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