Attaining the top spot in Google SERP is the goal of every digital marketer. But achieving such results requires a considerable investment of time and related resources. For example, every marketer understands that optimising content to the most appropriate standards takes ages. Besides, the Google algorithm (the well-kept secret formula that determines Google SERP results) keeps changing.
For this reason, internet marketers need to unlearn old practices, adopt new ones and test their applicability within the high-paced environment of business competition. It is because of these factors that marketers are continuously looking for quick-fix solutions. Not all quick-fix tactics are wrong. Some of them, like what we have here, can end up saving you a lot of time and helping to improve your Google SERP tool results within a very short time. Here are some of the tactics and methods that you can use to rank on Google when you do not have enough time to go through the lengthy conventional process.
- Leverage your content
Most often, you do not have to create new content to improve your performance on Google SERPs. Results indicate that only a small percentage of the total content that is found on websites plays a critical role in determining the performance of the site on SERP results.
Thus, a smart marketer understands that the most critical thing that they need to do to enhance the performance of their sites when there is a shortage of time is to identify the most vital content and use it most effectively.
You can identify the most crucial content by conducting a simple keyword search using any of the standard Google SERP online checker tools that available. The Google SERP tool results will show you how your pages rank for specific keywords. Once you identify some of the keywords that are performing well and are already in your content, you can reinvigorate the content to improve your overall performance. One best way of doing it is sharing the content on social media platforms with the aim of generating a buzz. If many people on social media platforms share the content, then this may increase the level of traffic (and conversion).
Thus, by using this strategy, it is possible to improve your Google SERPs tool results and overall online visibility within a very short time. Moreover, it is possible to observe a positive change in your SEO performance within a short time when you use this strategy. This is the case because reinvigorating your content has a fast and direct impact on the way people interact with your band online. It helps to improve the way you appear in Google SERPs results when people search for specific content.
- Optimize your link building strategy
Building backlinks are one of the most strenuous aspects of SEO. Convincing industry leaders to link back to your site is an arduous task. On the one hand, such industry leaders normally receive a lot of requests for backlinks. Thus, the sheer level of competition is enough to discourage any would-be leader in an industry.
On the one hand, industry leaders tend to guard their brands very jealously. Most of them ignore all requests for linking back to new or little-known sites.
And here lies the biggest problem for startups: you must grow first and gain recognition for other sites to give you backlinks. However, the surest way of developing authority in the field is to create several reputable backlinks.
It is possible to solve the problem and do so in a very short time. Identify the most effective backlink building tactics that you intend to use. Focus on the tactics that many other search engine marketers have tried and had positive results. Once you identify two or three tactics, include them in everything that you do.
For example, it is possible to win a few backlinks by guest-blogging in reputable sites. Therefore, you can identify some leading sites in your industry and reach out to the owners whenever you notice that there is an opportunity for a guest blogger. Also, you may deliberately send them requests for blog posting whenever you publish a new article on your site.
If it happens that one of your targets responds positively, then you will have achieved your goal with very minimal investment in time.
- Use the Google My Business Feature
It is surprising how many people deliberately ignore using the Google My Business feature. This is one of the most powerful tools that you can use to create your online presence within a short time. Moreover, you can use the feature to dramatically improve your online Google SERP performance within a short time.
The basic approach of creating and using the Google My Business feature to improve your performance on Google SERPs is it makes it easy for people who are searching online for specific keywords to find your business fast. Moreover, some people are keen on getting local results. The Google My Business feature makes it easy for you to leverage local search practices to remain visible and increase your chances of succeeding in your SEO campaigns.
When using this strategy, remember to include the accurate details of your business. Normally, Google prompts you to indicate the name of your business, your hours of operation and contact details. This information is important because it is normally what potential clients are looking for.
- Take advantage of social media sharing
Sharing your content on social media platforms will not have a direct impact on your Google SERP results. However, the process may enhance traffic to your site. If you are clever enough, you can leverage the increased traffic rates to increase conversion rates and eventual success. Here is how you can do it.
First, create content that is in line with what people on social media are interested in reading. Create some time to research what your best competitors are doing to find out some of the content in your niche that matches the needs of people on social media.
Once you have identified the right topic, create the best content that you can for the main purpose of sharing it with the people who follow your updates on different social media platforms. Include all the details that make the content compelling and attractive to anyone who comes across it.
Include social media sharing buttons at the bottom (or any other convenient position) of the blog post. People, mostly the regular visitors to your site, are likely to share the content on their social media pages.
Also, post a link to your website on the social media pages of your organization. People who encounter the content on social media platforms may share it further or click on the link to your website.
Either way, social media engagement and sharing tends to have a positive effect on the Google SERP tool results of your website within a short time.
The best advantage of using this approach is that you do not have to dedicate a lot of time doing it. If you already have high-quality content, then it would be easy to share the content on social media platforms. Thus, you can effectively improve your Google SERP outcomes by simply allowing many people to engage with your content and share it on social media platforms.
- Remove thin and irrelevant content
Google SERP nowadays devalues sites with thin content, thanks to the effect of the Panda Algorithm. The company implemented changes that make it very difficult for sites that have thin content to rank high in Google SERP tool results.
Thin content may be in the form of a few sentences on large web pages or blog posts that contain very little information.
Whereas some web owners end up having thin content on their sites because they do not have enough time to create substantive content, this may undermine their performance on Google SERPs.
Additionally, running a site which has pages that carry thin content may undermine the loading speed of the site. Sites with pages that have a lot of white spaces tend to load slower than those who have optimal content.
Therefore, if your site has thin content, you must fix this problem as fast as possible.
There are different ways of dealing with thin content within a short time and improving the performance of your site on Google SERPs.
For example, you can consolidate the content and remove some unnecessary pages from your site. In fact, consolidating pages is one of the most effective ways of dealing with this content on your site.
You only need to identify content that is related and then find the right approach to merging it. Once your pages contain optimal amounts of content, you will realize that the performance of the site increases considerably. You can always check this using a standard Google SERP online checker.
Remember that a Google SERP online checker helps you to monitor your overall SEO performance. Thus, once you realize a small change within a short time, it means that your strategy of removing thin content is working.
Alternatively, you can create fresh content to augment what you already have on your site. If the content on your web pages is very skeletal, you can still use it as a framework to add fresh content.
Thus, increasing content based on skeletal posts that are already on your site need not be a difficult thing to do. The good news is that you can do it within a short time and start realizing a positive change in your SEO performance as it appears on Google SERPs.
- Place keywords close to the beginning of titles, Meta tags and Meta descriptions
It is interesting to note how this easy-to-execute tactic functions to improve your overall SEO performance. Normally, Google optimizes the content that your audience view based on their devices. For example, when people view SERP page results on mobile devices, Google automatically truncates some long Meta tags, Meta titles and meta descriptions.
If you place your keywords towards the end of your descriptions, then the chances are that some of your audience members will not see the keywords at all. It further means that you may not rank for the specific keywords in their results.
It is easy to solve this problem by ensuring that you place your keywords towards the beginning of your Meta descriptions, titles, and tags. Thus, users can access them fast enough, regardless of the specific type of device that they use to view the results.
In summary, there are many tactics of improving your SEO performance; however, these tactics are ideal when you have limited time. It is easy to use them as quick-fix solutions when you do not rank appropriately, but you do not have enough time to devote to the conventional process of improving your search results.