The keyword google rank shows how well your site is performing in relation to others. a higher rank shows that people can find out about your site faster than the others. Such a performance increases the chances of getting traffic because people tend to click on any of the first few results that they get for organic searches. Moreover, if your site loads faster, you will experience low bounce rate scores. Here are 12 simple ways that you can use to improve the loading speed and overall rank of your website.
- Cut down on redirects and remove broken links
If you check google ranking position for any site with a high number of redirects and broken links, you will realize that the scores are lower than those of sites with less broken links and redirects. Whereas redirects serve the important function of helping your visitors access other sites, they may harm your SEO performance eventually.
Sites with many redirects tend to load slower than those with few. Similarly, the presence of broken links on your site undermines the loading speed of the website. Therefore, ensure that you occasionally evaluate your website to identify and remove broken links. Moreover, minimize the number of redirects on your site to increase its loading speed.
- Minimize the code
The size of the code influences the loading speed of websites. If a site has a lot of white spaces, empty elements, and HTML comments, then it takes longer to load than one which does not have these elements. White spaces and empty elements increase the latency of your page, thus undermining user experience.
Thus, to increase the loading speed of your site, you should remove all these elements and minimize the code. Many content management systems offer specialized tools that you can use to minimize your code and remove empty elements. Thus, you can choose any suitable tool regardless of your content management service.
- Use very few social media sharing buttons
Contrary to widespread belief, using a lot of social media sharing does not necessarily improve the SEO performance of your site. Nevertheless, social media sharing is an important element of SEO because of the relationship between the pages and traffic.
- Enable Website Caching
Allowing the browsers of users to store versions of your site is one of the most effective ways of improving the keyword google rank results and loading speed of the website. Studies indicate that sites which allow browsers to use their cached versions take about 9 seconds to load fully. Average websites take about 2.4 seconds to fully load. Thus, enabling caching has tremendous effects on the loading speed and SEO performance as indicated in the Google keyword reports of sites.
Platforms have specific methods of enabling caching. You can check your specific platform for information about the plugins that you can install on your site to enable caching.
- Optimizing images
Although images determine the performance of your site on Google rank tracker, they may also undermine your overall SEO state. Some images may contain a lot of colors and comments. Whereas the comments and colors may enhance the user experience, they may have a negative effect on your overall rank.
Therefore, it is necessary to optimize the images by reducing their sizes to the minimum acceptable standards and removing all comments that no one requires. You can use any of the special tools that optimize websites and store them in JPEG format. If you check Google ranking position of your site after optimizing the images, you will see a clear difference.
- Use the best web hosting service provider
If you realize that your keyword google ranks fall consistently because of long DNS response time and you have done every reasonable thing to remedy the situation without success, then it is wise to check your host. The quality of the server that your web host service provider users determine how fast the sites load.
Some providers use cheap and shared servers. As a result, many of the sites that share the server do not load at optimum speeds. The best service providers host client websites on dedicated servers. Although you may not tell the quality of the server that your service provider uses, consider changing if you have taken all the steps without seeing a positive change in the Google keyword rank reports for your site.
- Enable Keep-Alive
Keep Alive is a special feature that enhances web page loading speeds by facilitating the use of an alternative link. Normally, when a signal takes longer than expected, this feature sends a special message that allows the use of an alternative link. The assumption is that if a signal takes long, then the link is down. Hence, the feature can improve your Google rank tracker performance over time.
However, many web hosting companies treat the feature as an alternative. Therefore, it is common for hosting companies to switch it off completely. For this reason, you should consider asking your hosting service provider to switch it on to reduce overall latency scores for your website.
- Remove unnecessary plugins
Because many plugins are available for free, many web owners install more than what they need. however, having a high number of plugins undermines the SEO performance of a site as it can be seen Google keyword reports. Normally, plugins require a lot of resources to run successfully. If you realize that your favorite google rank tracker shows that you are lagging because of low loading speeds, then you should review all your plugins.
It is easy to identify the specific plugins that slow down your performance and reduce your keyword google rank by using specialized tools. Based on the findings of the test, you can determine whether your site needs the plugins that slow it down.
- Update your scripts
Poor loading and keyword google rank results can be because of expired scrips on your site. Whereas scripts help websites to run perfectly, they may interfere with your Google rank tracker performance outcomes if you do not update them. Developers of scrips deliberately and improve the code. It is your duty to use the latest versions of the codes to increase your loading speed and the Google keyword rank reports in general.
WordPress provides all the latest scripts under the updates tab. You can conveniently access and install them by updating your site occasionally. After the update is complete, remember to check google ranking position of the site to determine the extent of the improvement.
- Avoid the use of homepage hero slides
Although using hero homepage slides increase the appeal of sites, it may reduce your SEO performance as shown on any standard Google rank tracker. Normally, if you use more than four or five slides, you will realize that the site takes longer to load than when the slides are less. Many slides, which contain a lot of colors and other attributes, consume a lot of resources. Thus, users, who are keen on loading speeds, tend to avoid sites that take very long to load.
In practice, using a high-quality static image on the homepage of your site can serve a similar function to the use of hero image slides. You can test the loading speeds of your site and check google rank position while using a high-quality static image as opposed to the hero slides. If it is unnecessary to use the slides, then stick to a maximum of four.
- Activate Gzipping
Low page loading speeds, and subsequently unfavorable Google rank tracker and keyword google rank results may be caused by the page weight. The weight of a page is a product of the HTML size. Left unattended to, HTML sizes may slow down the speed at which your page loads. Therefore, you need to address this problem to enhance speeds and keyword google rank performance.
Gzipping is the most effective way of compressing your HTML code and boosting overall page performance. If you check Google ranking position of a site that supports Gzip, you will realize that the average page weight is lighter, leading to better performance. Ideally, you can avoid poor google keyword rank outcomes by installing special Gzipping platforms.
- Optimize your database
Optimizing the database is another common method of enhancing loading speeds and keyword google rank positions. Typically, databases contain many scripts that consume different amounts of resources. Scripts that require a lot of time can undermine your keyword google rank tremendously.
Utilizing indexes whenever possible is an effective method of reducing the time that some queries take. Also, identifying the problem queries can help you to develop an appropriate strategy of boosting your keyword google rank.
- Utilize Content Delivery Networks
CDNs, as many people refer to them in the short form, help to improve leading speeds, SEO performance, and keyword google rank. Traditionally, web hosting services place their servers on central locations. When visitors from areas that are far away from the location access a site, they must wait for the central server to respond.
CDNs solve this problem because they distribute the hosting process in various locations. Thus, thanks to the use of CDNs, visitors can experience high speeds. This is the case because the websites do not have to rely on the copy of the main one which may be located far.
- Use expires headers
Because many factors determine your keyword google rank and overall performance, you should examine all of them carefully to find out what works in the best way. As I have repeatedly mentioned, the keyword google rank of your site is a direct result of its loading speed. Thus, you can improve your SEO outcomes by optimizing page loading speeds.
Expires headers minimize the volume of HTML requests to your site, thus speeding up things for the server.
In summary, to enhance the page loading speed and rank performance of your site, you need to examine a few technical and common issues. No one requires most of the features that are on an average site. Moreover, most of the features have a negative influence on loading and SEO performance. By reducing them, and addressing a few technical issues, it is possible to improve the SEO performance of any site.