Directly incorporating some common keywords and key phrases in your content may improve the quality of your site based on keyword position checker outcomes. However, this approach may not necessarily increase your conversion rates. The primary goal of conducting keyword research and analysis is to attract convertible traffic. Therefore, to achieve this goal, you need to do more than merely including common keyword phrases in your content. Given that there are many keywords that you can use in your traffic, it is necessary to use a unique process to determine what keywords are the best for your site. Here is a guide on the most critical factors that you should consider when prioritizing keywords to use.
- The intention of users
User intention is one of the most important factors to consider when prioritizing the keywords and key phrases to use. Typically, people conduct searches with different stages that correspond to the process that individuals go through when they purchase products.
People may carry out searches because they are looking for additional information about specific products, for example. Alternatively, individuals may have made up their minds to purchase a product, and they may be looking for information about prices and other features to make a final decision. In some cases, people may only be interested in comparing the prices of a product that different sellers offer before they make the actual purchase.
You need to consider all these factors when choosing the right keywords to use. The rule of thumb is that you should always use keywords that best match the intentions of the users.
The best approach to use is ensuring that keywords match the intentions of your audience. Using such keywords is likely to improve your performance as indicated in any standard keyword position tool. Moreover, using this approach is likely to increase your conversion rate, which is the primary goal of creating and publishing keyword-specific content.
- PPC Performance
The PPC performance of keywords is a direct indicator of how profitable specific words are in the short and long term. Keywords are profitable if many people who use them end up making purchases. Thus, website owners use such words to increase the number of potential buyers who visit their sites and end up making purchases.
The most difficult part of it is that you cannot tell how profitable some keywords will end up being by simply conducting tests using keyword position checker or any other keyword position tool. A simple keyword position graph indicates your performance over the long term.
The best way of determining the profitability potential of keywords is by running simple PPC tests. Interestingly, such tests do not have to cost you money. Many service providers offer free advertising coupons to website owners. Some of them include companies that provide web hosting and related services.
Take advantage of the free coupons to test specific groups of keywords in your industry by running mock PPC campaigns. Once you have results about the performance of different keyword categories, you can then eliminate the less profitable ones and focus on the promising groups of keywords.
Using high-potential keywords will increase your general SEO performance as indicated on Google keyword position checker status or common keyword position tool results. You can then generate a keyword position graph over time to assess the impact of using specific keywords on the SEO performance of your site over time.
- Available time
The time that you must conceptualize, plan, and implement a marketing campaign is another critical factor that you should consider when choosing the right keywords to use. In general, using long keywords to improve your performance as indicated on a keyword position graph, keyword position tool or keyword position checker takes a lot of time. However, the benefits of having a stellar performance on keyword position checker results surpass the time investment that you often must make when implementing such a program.
However, at times, you may lack enough time to invest in the process of researching and using highly competitive keywords. Under such circumstances, it may be wise to use common keywords as opposed to the highly competitive ones. It is still possible to get the desired results by using mid-range keywords as opposed to the high-range ones.
However, if you have enough time allocated for the project, then you may go for the highly competitive keywords in your niche.
The physical location of your audience and business is an essential factor to consider when prioritizing the keywords to use. If you conduct a simple search using any keywords, you will get results that match your geographical location and history of browsing. Thus, users typically see results that match where they are and what they have been looking for online in the recent past.
It is necessary to tailor your keyword research and use strategy on this trend. For example, it is essential to consider the region in which you would like to sell your services and then use keywords that match what people from that region have been looking for in the recent past.
There are many keyword position checker tools and affordable Yahoo rank tracker software that you can use to determine your performance after using location-relevant keywords. Besides, there are different tools that you can use to research keywords that are specific to different regions.
- Whether you should use branded keyword phrases
Branded keywords belong to companies while non-branded ones do not. Anyone can use non-branded keywords to improve their performance in keyword position checker tools. However, branded keywords are directly associated with the owners.
When prioritizing the keywords to use, it is essential to evaluate the need to use branded keywords. At times, it may be necessary to use branded keywords to control the kind of results that users get when they carry out organic searches. When you use a considerable dose of branded keywords, you end up managing the online reputation of your site effectively because you make it difficult for content that carries negative sentiments against your brand to appear among the top SERP results.
But it is important to note that simply flooding branded keywords in your content will not necessarily increase your conversion rates. In other words, you must balance between branded and non-branded keywords that you use in your content.
- Keyword difficulty levels
The difficulty levels of keywords are important factors to consider when determining the kinds of keywords to use in your content. Highly competitive keywords can help to generate a lot of traffic to your site. But this can happen only when you manage to beat the corresponding high level of competition that is associated with such keywords.
Less competitive keywords may not give you an immediate jump in traffic, but they can be quite beneficial in the long term.
In other words, you must assess the level of difficulty of specific keywords and then decide based on the ability of your site to compete with the best in your niche.
Common keyword position checker tools can give you a glimpse of how you can compete with other sites based on specific keywords. Using such a keyword position tool can tell you what your chances are against the competition.
But you can still get more accurate and detailed information by using special tools as opposed to the standard keyword position tool that shows a simple keyword position graph. Data from such specialized keyword difficulty tools can help you to determine your chances of getting high traffic from using specific keywords in your content.
- Onsite Search
On-site search results can inform your decision on the kind of keywords to use. Typically, people search for precise information on websites. On many occasions, they still use similar words when conducting organic searches on leading search engines.
In other words, you can learn a lot about the search behavior of your audience by following how they look for information when they are already on your site. It is easy to track onsite search data of users using the standard tool.
You can then use the data to gain specific insights on how users phrase their search queries when they are on your site and even when they are looking for information on search engines.
Armed with this knowledge, you can then remove some keywords that are not related to what visitors on your site are already looking for. If you use such keywords, the performance of your site on keyword position checker tools as well as the keyword position graph may not improve at all.
However, if you use keywords that match what people are already looking for when they are on your site, then you will realize that your performance on any keyword position tool increases over time. You can confirm this if you check google keyword position performance after some time.
- The purchasing cycle
The purchasing cycle determines the kind of information that people look for when they are online. For example, when individuals are at the middle of the funnel, they tend to look for information that can help them compare different products. Such individuals have not yet decided on the specific brands that they would like to buy.
However, for individuals who are at the bottom of the pyramid, the focus is on getting accurate and detailed information that they need before making the final transaction.
You need to ensure that your keywords cater to different categories of visitors to increase your performance in keyword position checker tools and general keyword position graph outcomes. If you check google keyword position performance after incorporating keywords that match what users at different levels of the cycle use, you will notice a slight positive change in your performance.
Therefore, considering what people are looking for because of the stage in which they are in the sales process is important for improving the keyword position checker performance of your site.
- Analyzing competitor links
The kind of backlinks on competitor sites is a critical factor to consider when prioritizing keywords. In general, the number and quality of backlinks enhance the performance of sites on keyword position checker tools. You can check google keyword position trends of some of the best sites in your niche as part of the process of assessing overall performance.
You may also look at the sites that link back to the competition and analyses the most popular keywords that such sites use. This information can be quite useful in helping you utilize keywords that match what makes some of your competitors perform well.
Determining the right kind of keywords to use on your website is not easy because of the costs involved in researching and utilizing keywords to increase traffic. You must evaluate the pros and cons of using specific keyword categories before you decide on the particular words to use. The good news is that there are many tools which you can use to assess the impact of different factors on using specific keywords in your content.