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Poor Ranking Metrics in the Keyword Ranking Checker Tool? Pay Attention to These Ranking Factors

Poor Ranking Metrics in the Keyword Ranking Checker Tool? Pay Attention to These Ranking Factors Posted on November 21, 2018Leave a comment

About a decade ago, I used to look at my keyword ranking checker tool, see poor rankings in Google serps and ask myself: what have I done that authoritative sites such as forbes.com and backlinko.com haven’t? Why is my site still lagging behind in different search engines, yet I have conformed to all basic rules concerning SEO?

I kept asking questions for a long time, but this didn’t translate into better ranking reports on the Google rank checker online. Quitting was an option, but I decided to seek expert help.

I went to a few SEO experts but didn’t get the help I needed. Most of them asked me to relook at my website architecture, while others told me to wait. But I had waited for over six months already, and I had reworked on my site’s multiple times, but my Google SEO ranking checker never recognized my efforts.

But one expert changed my online business life!

He told me the reason why I was getting poor ranking reports for all my keywords in the keyword ranking checker tool is because I did not understand Google’s ranking factors. I was proceeding blindly with SEO; hence I was not getting value for time and money that I had dedicated for this digital marketing strategy.

Today, all my sites rank on the first page of Google serps. But how am I able to achieve this?

First and foremost, I focus on those Google factors that can have a big impact on my website

Secondly, I put a lot of resources, time and energy in scaling these ranking factors.

But you might ask: since there are thousands of factors that Google use to rank sites, how do you identify those that will have more impact on the ranking reports you get in your Google ranking checker online software?

For a fact, there are more than 200 ranking signals that Google depends on when ranking sites. But just like everything else in our environment, they were not created equal. Some are worth more attention than others.

I always want you to record SEO success in your Google ranking checker online for a long time, and this is why I never seize to offer you with information that will help you achieve your dream. That said, I have compiled a list of the most critical Google ranking factors you should focus on to win a top spot in Google SERPs. Read carefully, you will need them in 2018 and in years to come!

  1. Page authority
keyword ranking checker
Figure 2: Source- https://www.quora.com/How-do-you-increase-page-authority-and-domain-authority

Page authority is doubtlessly one of the most important ranking factors that every website owner needs to record excellent ranking results in the keyword ranking checker tools.

Basically, page authority is the credibility or authority of your site in the eyes of Google crawlers and spiders. This is determined by carefully analyzing your web link profile.

To ensure that your website is astoundingly authoritative, all you need is top-quality inbound links pointing to every webpage. The more authoritative links you have pointing to your content, the more authoritative your site will be, and the better the rankings in Google Serps you will enjoy.

If your site is not authoritative, don’t even bother to look at your Google SEO ranking checker because Google will not rank your site in the first place.

You are probably wondering how you can improve your site authority and ensure you are enjoying those high rankings. Well, it is as simple as embracing white hat SEO strategies. There are many tricks you have read in blogs and some websites that lure you into engaging in some shoddy SEO practices that bring great results in the keyword ranking checker tools for some time, but when Google algorithm finds out, the rankings disappear, and your site might face some hefty suspensions.

Get high-authority links for your site, only use relevant internal links, reach out to bloggers and website owners who enjoy unbeatable authority in the online arena and pitch for guest posts.

Through experience, I can assure you that buying links will do you more harm than good. Instead of focusing on a deep link strategy, consider building a better page authority and recording success in the Google SEO ranking checker will come sooner or later.

  1. Link Relevancy

Google determines the authority of your site based on the quality of links that link back to your site.

But here is the take-home point: good SEO that can bring top-ranking results in keyword ranking checker tools is not about looking for hundreds of quality inbound links and using them in your content. It is about looking for quality links that are relevant to your content.

When I learned about using links to get rankings, I thought this was a very easy way to trick Google. I would build many inbound links, but it didn’t take long before Google found out. You know what happened? My site was deindexed!

Look – I had found high-authority links for my site, but since they were not relevant, I suffered a huge loss. That is something I cannot wish to happen to anybody, especially you.

Google in the past has admitted that relevance of links is the ultimate PR in Google rankings. Therefore, this is an issue you cannot overlook if your dream is to rank better than Forbes and other reputable sites.

The bottom line is, commit yourself to get quality links for your site, but make sure the links are relevant. Ensure that the links you get are from the same niche and industry similar to yours.

For instance, since I mostly write about SEO, social media, and content marketing, I always get links from authoritative sites that write content related to mine. This is one of the secrets of recording high rankings on Google and other search engines when you monitor your site with keyword ranking checker tools.

  1. Content length
keyword ranking checker
Figure 3- Source- https://searchenginewatch.com

If you write 150-word articles because you are generally a ‘lazy’ writer and hope to see your site among the #top10 in Google serps when you track the progress of your site with the Google ranking checker online, you are ill-advised.

It may come as a shock to you, but the content length is one of the most important ranking factors used by Google to rank websites.

But this should not come as a shock to you.

Over the past few years, content has become an engine that drives digital marketing apparatuses. More businesses, including reputable and authoritative brands, depend on content to generate traffic, get more leads, conversions, and boost sales.

But there is one big problem!

With over 90% of B2B marketers using relying on content to penetrate the market and stay ahead of the competition, white noise in Google has increased tremendously. This means that you might write a lot of content and market it through various channels, but your Google SEO ranking checker might record no progress.

So, what do you do to make sure that you penetrate the white noise in Google and get more traffic and higher rankings in Google search results?

This is the way – stop writing short-form content that you are used to because it might hurt your rankings at the end of the day.

Rather, endeavor to write long-form content. I know writing could be tiring at times, but if you write the content of up to 2000 words in every page, there is no doubt that Google will find it more valuable and will reward you with great rankings which you will see when monitoring your site with Google ranking checker online software.

Remember, longer could mean boring!

Therefore, complement long-form content with optimized images, videos, audios, and podcasts to enhance engagement.

  1. Average time spent on page
keyowrd ranking checker
Figure 4- Source- https://online-metrics.com/web-analytics-metrics/

Yes, the time users spend on your site can determine the ranking reports you will draw from your Google SEO ranking checker.

Here is the shocker – According to research, most sites and blogs have an average bounce rate of 84%!

Simply put, when a user comes to your site, he will spend a few seconds, and for some reason, he will leave your site and get back to the search results to look for a better one. This can have an adverse effect on the rankings of your site.

Google’s algorithm pays close attention to the amount of time users spend on your site. Then, it uses its analysis to rank the site in SERPs. If they spend lots of time in it, the algorithm will assume that your content is highly valuable, and you will in no time record high rankings for your keywords in the keyword ranking checker tools.

To reduce bounce rate, create audience-oriented content. Do not write for the search engines, but instead, create content for the target market with the search engine in mind. Also, structure your blog posts well by including quote boxes and data points. Ensure all your web pages are appealing to the eye, and are not cluttered.

You can also reduce bounce rates by properly positioning your call of action and links.

Keep in mind that the more informative and helpful your content is, the higher the average time users will spend on your site, and the better the ranking results you will record in your keyword ranking checker tool.

  1. Keywords in title tags

Keywords are critical, and you cannot even think of ranking your site or blog without using them.

You might be using keywords well in your content, but still recording poor rankings in your search engine ranking checker. Why is that?

Look at your title tags, did you include keywords when developing them? If not, then you have the real culprit!

Using keywords in title tags is one of the least known ranking factors, but it is highly essential. In fact, if you can use your focus keyword at the beginning of the title, your site might be given more weight during the ranking process.

The reason behind this is that Google spiders are able to know what the content on a page is all about when you include keywords at the beginning of the title.

  1. Keyword positioning and relevance

When you use keywords blindly and make your content appear as though it was written by a robot, that is where you go wrong, and get poor ranking metrics on the keyword ranking checker tool.

Google pays close attention to the positioning and relevance of your keywords. To ensure that Google spiders know that your page is focused on a particular keyword, use them in your page URL, several times in the content body, and in the H1, H2, and H3 tags.

If you use keywords that are not relevant to your content, your site might face stiff penalties from Google! Shocking, right?

The era when Google used to focus on keyword density is no longer with us. Today, keyword relevance is more important.

  1. Page load
keyword ranking checker
Figure 5: https://analytics.Googleblog.com/2011/05/measure-page-load-time-with-site-speed.html

If your page load time is slow, your page performance will be adversely affected and your page. According to research, a one-second delay in loading speed can reduce your page viewership by a whopping 11%!

If your page doesn’t load in 4 seconds, 25% of users will abandon it and look for faster sites in the search results. This means your ranking checker will record a high bounce rate, which will affect your rankings in the long run.

You can use the Google PageSpeed Insight to analyze the speed of your site. Based on the analysis you get, fix bugs and enhance its speed. You can upgrade the server, minimize your CSS, JavaScript, HTML files, and redirects.

Optimizing your images might also help improve the speed of your site.

There you have it! These are the crucial ranking factors you should pay attention to and get the ranking reports you have been dreaming about in your keyword ranking checker tool. re-read this post, share it with your friends, comment your thoughts, and let’s meet at the helm of Google search results. All the best in all your SEO endeavors!

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