About a decade ago, my first website went live. This was one of the happiest days of my life, because I knew that I was entering in a fled that had not been penetrated by many (especially the people I knew), and at least people could find my business on the internet. I used to write lots of content and use the trendiest keywords at that time, hoping to get the best rankings when I monitored my keywords with the Keyword ranking tracker. But unfortunately, even with what I believed was the best content strategy in the market, getting a top spot on Google search results seemed like a mission impossible.
You might be going through the same situation…
You have written the best content, but when you look at your Google keyword rankings tool, you almost give up. This tool shows you are not even on the tenth page, and it has been several months after launching your site. You even think that you are not a great writer and you decide to hire top-rated freelancers to do the job for you, but you still get the same results.
Stop stressing and keep reading!
Back to my story: when I realized that I was getting poor rankings for my keywords on the Google keyword rankings tool, I decided to look for a solution.
I looked at my sites architecture, reworked on the speed, fixed all technical issues, re-optimized images, page titles, and descriptions, and waited. But the results remained the same.
I asked a friend who was one of the celebrated SEO experts then to help me unearth the puzzle. He found the problem and we fixed it – I was committing some content mistakes that costed me rankings!
Content is king
For a fact, you cannot get ranking reports in your Google Keyword rankings tool if you do not have content. As they say, content is king. It is doubtlessly the most important digital marketing arsenal. When you promote quality and valuable content, there is no reason why you should not get to the top of Google SERPs.
If you have decided to do SEO, don’t just focus on checking for rankings reports on the keyword ranking tool. Rather, focus on what you publish. Don’t just write any information, add your focus keywords multiple times, and click the ‘publish’ button. It is never that easy. You need to focus on quality and value, and everything else will come knocking.
Did you know that silly mistakes that you consider ‘small and irrelevant can adversely influence the rankings metrics you get from your Google keyword rankings?
Remember, today’s web is crowded with content. In fact, there are thousands of sites that offer similar information, products, or services on the internet. For this reason, if you dismiss some quality aspects in your content strategy, you might regret sooner or later, and the rankings Google and other dominant search engines will award your site with might be enough to make you lose hope and abandon SEO as a digital marketing strategy.
Developing quality content needs time, energy resources, and attention to detail. To stay ahead of the completion and ensure that your keyword ranking tool show you are enjoying top rankings in multiple search engines, you have to make your content standout. On that note, below are some common content mistakes that are ruining your SEO efforts. Read and act!
- Not fixing typos
What, how can a typo impact the rankings I get on the Google keyword rankings tool?
This is probably the question that is crossing your mind right now. But look- even authority sites such as Forbes and New York Times have to deal with occasional typos, which is not quite a biggy. This doesn’t, however, mean that you should just write and post content. No. typos are annoying to the readers, and they have the potential to hurt the online credibility of a site.
When you finish writing your article, I normally advice people to proofread multiple times. Read silently, and then loudly at some point so that you can get a glimpse of the experience your readers will get form the content. This might seem like an uphill task, but when you make it a habit, all your pages will be free from notable typos, and your target market might trust it to some extent as a result.
But reading the content yourself might not be the ultimate answer to having less or no types. If you have a budget, you can hire a professional editor to do the work for you. An editor has the ability to find typos that might slipped past the writer, and can also give recommendations on how things can be phrased differently.
If you are on a budget, you can request your friend to act as the editor, and this might help identify typos that you might have skipped while proofreading. If you are the writer and the editor of your content, you can take long breaks between writing and editing. This will freshen up your mind, and ensure you are treating each task with seriousness and attention it deserves.
I know it can be difficult to pay attention to freshly written content. One of the tricks I use to ensure I edit any typo in the content I write is to change the font. This makes the content quite different for me, and keeps me glued to it to the end. This is a trick you can try. It might work for you!
Well, sometimes, it can be challenging to get rid of all typos in your content, but always keep them at a minimum. When you do this, rest assured you will get improved ranking reports on the Google keyword rankings tool
- Focusing on the ‘public’ instead of your target market
One of the biggest mistakes that denied me the honours to record high rankings on my keyword ranking tool is writing content for everyone. I thought that by doping that, I was attracting more readership, and I could sooner or later become an authority that everyone could look up to. I was not lucky. I found myself competing with unrelated industries, and since I could not meet the needs of the people I wanted to talk to, bounce rates increased on my site, Google gave me poor rankings, and my domain authority was compromised. I had to go back to the drawing board and determine my target market.
If you want your site to thrive in the ever-competitive internet space, don’t target every Tom, Dick, and Harry. Instead, determine the demographics of the people you want to focus on, and develop a content strategy that will met all their needs and preferences.
Of course, I know that you will need to focus on the search engine because it is the channel through which your audience will find your site, but don’t write for it. Remember, the search engines are also in business, and what they want is to offer their users with the best experience and gain a competitive edge. Google in particular aims at offering value to its users in a bid to maintain its dominance. For this reason, if you want your Google keyword ranking tool to give you the best ranking results, write for the reader with the search engine in mind.
- Not creating or sticking to your content calendar
A content calendar helps you have an organized content strategy. Nevertheless, there are website owners who don’t develop one, and there are those who have one, but they don’t follow it to the letter. This is a mistake that can not only ruin your plans, but can also go a long mile in influencing the outcome of your SEO strategy when you monitor your site with the Google keyword rankings tool.
Remember, online users value sites that are up-to –date, and Google will reward you with a top spot if you are able to consistently deliver value to your prospects. Therefore, come up with a content calendar, which will help you organize your time. However, be extra careful when developing this important element, and avoid coming up with one that has goals that are too good to be true.
If you are an organised SEO professional there is no reason why your Google keyword ranking tool should not show that you have recorded an increase in traffic, and your site has risen to the first page of Google SERPs.
- Forgetting the nitty gritty of SEO
When you hear that content is king, you are tempted to focus on developing and delivering quality, and you sometimes forget that there are other ranking factors that Google and other search engines depend on to rank sites.
In case all you want is for your Google keyword ranking software to show that you are ranking high for all the keywords you use, don’t forget other some details within and without your content that affect SEO. For instance, remember that Google bots can’t view images, but they can read text. Therefore, don’t forget to include alt tags and titles in them.
Also, bots examineH1, H2, and H3 tags before ranking sites. Make sure you strategically place these elements in your content, so that the bots can find and map them with ease. When you do this, your content will be appealing to the reader as well as the search engines. In return, you will get increased traffic, and in no time, your Google keyword ranking tool will give you reports that show you are way ahead of your competition.
- Not having an SEO keyword strategy
An SEO plan without a keyword strategy is dead on arrival. Remember, there are those terms and phrases that your target market use to find information similar to yours. If you don’t find them, how do you expect your Google keyword ranking tool to show that your keywords are at top-notch in multiple search engines?
There are various keyword research tools you can use, some paid and some free. For free tools, I recommend the Google keyword planner. If you are looking for a premium product that will assure you of efficiency and affordability, I recommend you go for Serpbook.
- Writing in an unnatural language
You have used the right search terms, but your keyword rankings are very poor on Google and other search engine. What could be the problem? Well, if everything looks okay, then the reason why your keyword ranking software shows disheartening metrics is because your content sounds ‘machine written,’
If you insert keywords without a plan, they will sound unnatural, and your content might sound as though it was written by a robot. This will encourage high bounce rates, which will eventually affect your rankings.
Make sure that when you write content, you strategically place keywords, so that the article sounds natural to the target market and to the search engines.
The above mistakes seem simple and irrelevant right? Wait until you make them! They are capable of making your keyword ranking software record poor rankings for every keyword you use. Be wise and avoid them, and you will soon dine with high-authority sites at the helm of Google search results.