SEO is among the most competitive fields in life. Given the high number of brands online competing for a top spot of search engine’s first page, it can feel like a marathon for both big and small brands. As businesses strive to grow in different dimensions, there are a couple of ranking factors that determine whether or not a website can land a spot on the top of searches on search engines when you check your site with the keyword tracker.

Technically, SEO is about making a website friendly to the target audience, while considering the algorithms by search engines for ranking, including the use of tools like the SEO keyword tracker. These techniques involve keyword optimization in content creation, post sharing, among others, as well as the use of search engine keyword tracker to keep up with the SEO demands. However, there are a couple of keyword ranking factors that can remove your site from SERPs, even while you use an SEO keyword tracker.

Long-tail keywords

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When incorporating keywords within copies in pages, they should take a natural flow, where the words used relate to the topic in question. For the pages on your website to remain a great resource to the internet users, it must be relevant to people’s searches on a topic basis, but more importantly on a keyword basis. At this point, you may need the help of an SEO keyword tracker to get things into perspective.

In essence, the keywords you use must be descriptive enough to bring out the relevance of your content to the topic in question. In such cases, some website owners use an SEO keyword tracker to find keywords, then use supporting words to tie the short phrases together with the keywords for a natural flow. Alternatively, long-tail keywords work best to bring out the intended meaning of the text. Ideally, long-tail keywords comprise of at least 3 words or more. The Google keyword tracker will make you realize that more times you include long-tail keywords on your pages, the more likely it is for your page to match people’s searches.

Synonyms of keywords

Most people figure that since synonyms are not exactly the same words, they are different. While this is true, synonymous words are very closely related to each other. Usually, when you use an SEO keyword tracker or Google the keyword in question, the bolded suggestions on the dropdown below will tell you whether or not you are dealing with synonymous words.

A good example is the word ‘good’ which is mostly equivalent to the word ‘best’. For such keywords, when you are inconsistent with the number of words you use within your text, then your keyword density is either too high, which means you are redundant and stuffing your keywords, or too low, which means not enough keywords to rank you properly.

Singular vs plural

Most site owners have not discovered the difference that singular and plural can mean when it comes to content marketing. The search engine tracker may give you some impressive statistics on your words of choice, but could it be that your SERP results could be a lot better?

If you use singular in the keywords you determine, then you leave out a larger audience than you capture. The ranges of keyword densities suggested from the search engine tracker should differ depending on the length of keywords, for instance, one, two, or three words. Studies show that plurals of keywords are the most searched terms, particularly when it comes to short-tail keywords. However, singulars are also effective with longer phrases, and therefore, instead of using either, you must determine the use of both singulars and plurals of keywords in your pages for the best results.

Keyword use in titles

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Titles are the most optimizing part of a piece of work on a web page. There is a significant distinction between short and long titles when it comes to using up keywords once your Google keyword tracker is in place. What makes titles important for keyword use is because they are anchors of internal links that you’re your site uses to reach to your pages.

Essentially, a long title dilutes the strength of your keywords by adding in some other supporting words. In this case, you minimize your chances of being found on SERP for the search of those words. With this, the SEO keyword tracker determines that your keywords are not powerful enough to drive traffic toward your site, given that your competitors are straightforward in using keywords on titles in the brief.


Isn’t it alarming how most people would not look at mobile-friendliness as a keyword ranking factor? The reality is that mobile users are increasing every day, and this has shifted most technology to the attention of mobile users. The results from your Google keyword tracker should work in favour of your mobile audience before your desktop audience.

Ideally, if you are not incorporating mobile language and voice search in your determination of keywords, then you are missing out on a chance to be top on SERP. Research to find which form of typing works best for mobile users, for example, short forms, plurals, informal language, among others, as well as voice search. The end result from this should give you excellent results on SERP.

Keyword use in the body

It is not uncommon to find sites that have invested so much in filling up their templates with keywords, but not nearly enough in their content’s body. It is why most site owners are comfortable with sharing short material below 1000 words. In reality, the body of your content is the prime way to use up the keywords from Google keyword tracker, free of keyword stuffing, and being unnatural.

Instead of overfeeding your templates with keywords and denying your body an adequate amount of these terms, reverse the order. Remember, Google is concerned with the kind of content that reaches the audience, and therefore, while it crawls your texts, the more terms there are to relate to the keyword in question, then, the higher your chance of being on Google’s first page.

Keywords you do not want to rank for

Digital marketers have found this to be a smart technique, where they incorporate several keyword groups in the same copy. Ideally, Google does not know what you want to rank for, and instead, it crawls your site to find text that is most relevant to what an audience wants.

After using an SEO keyword tracker, people often concentrate on one keyword, splitting it into various dimensions by finding synonyms. While there is nothing wrong with that, this method makes it pretty clear for Google which keywords you wish to rank for on SERP. Instead, you can try diversifying your terms, to include more than those you want to rank for, without completely throwing your audience off-board or leaving them mixed up. However, make sure the keywords you really want to rank for has the highest percentage, and also, keep the alternative keywords closely related to your target terms.

Relevance of keywords

In keyword ranking, it is not just about using a Google keyword tracker to find the perfect terms. It involves making the keywords you choose relevant in all dimensions. First, the keywords must be relevant in your industry because that is where your competition is, and where your target audience is most likely looking for your brand.

Further, the keywords must be relevant to your site as well as the content. For example, if your site is a lifestyle blog, your keywords should not be too much along the lines of corporate relations of finance. This also goes for the links you add on your site as well as anchor texts.

Search intent in content

When content creators develop material to share with audiences, they usually have an intent in mind. For this intent to augur well with your target audience, it must align with the keywords. Further, for your audience to benefit from the content once they click on your site, it must capture the intents of the keywords.

In essence, all these imply that your content must work hand in hand with the keywords to capture the intended meaning of the subject at hand while communicating about your brand’s essence.

LSI related keywords

Let’s say you used the search engine keyword tracker and now you have the perfect key terms to use. Latent Semantic Indexing allows your keywords to naturally blend in with each other because they are related. For example, when talking about SEO, it is relevant to include keywords and quality content in the keywords used.

In a place of bulk keywords, repeating them too much within your text would result in keyword stuffing. Another problem is when you choose to mix them up too much, you may lose the flow of the copy, and fail to adequately capture the essence of the topic. Instead, after all the hassle of correctly using the search engine keyword tracker, you can save yourself the trouble by incorporating LSI related terms in your web pages. This, in turn, increases the quality of your copy, and puts you up for the first page of Google’s SERP.

Keywords in H-tags

The fact that H-tags is a prime spot for keyword use is undeniable. Still, there are negative repercussions that are closely associated with this method. When you use your primary keywords on your H-tags, then use them on your body, it results in keyword stuffing.

Technically, a keyword in a H-tag would equate to 3 keywords in the body. This means that using them on both occasions can come out as too much, and cost you’re a top position of SERP, and the Google keyword tracker can only do so much in identifying the terms, but it is for you to properly use them up. What you can resolve is to dilute your H-tags with supporting words, and then keep them to a minimum.

Keyword placement

The way words are spread out within a copy makes the most difference. People do not want to read through content that is of high quality at the introduction, followed by a poorly written body, and so is the vice versa. It is therefore of the essence that your keyword ranking efforts do not stop at the search engine keyword tracker level, but that you make it intentional to spread out your keywords within your pages. This evenness increases the chances of search engines finding your site relevant to keywords within your scope. It also lets Google and other engines know that your site is all rounded in matters of content quality and proper keyword use.

Internal Linking

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Figure 3: Source-

The link structure of your site goes a long way in determining the overall traffic flow that comes your way. Most people take internal linking for granted, or simply ignore them for good. Whether or not you are fond of using the Google keyword tracker, the way you incorporate links internally can increase your visibility online, while improving your position on SERP.

For a smart website owner, internal links also serve as a prime spot for using keywords, which means your search engine keyword tracker will become useful. The idea is to use some of your primary keywords to point Google and your target audience to other web pages on your site.


Last modified: January 21, 2019



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