SEO has never been as important as it is in the 21st century. This is mainly because this man’s best innovation of all times has provided a platform where people can start businesses without much of a hassle and make more money than they would with physical stores. also, the internet has become a major marketing media for people with physical stores, who use their websites to get free traffic, which in no time results into a boom in conversions, sales, and later business success. Simply put, the internet has created a win-win for everyone. But to take advantage of this, you don’t just advertise your products and sit. You need to develop a killer SEO strategy, and make tracking your daily bread.

Based on my experience, I can attest to the fact that SEO ranking tracking can be a pain in the neck. Before I knew of the benefits it would bring to my business, I used to do it once in a blue moon, or never do it at all. But then, I realized that I did not get any returns, despite investing in what I thought was the best SEO strategy in the market. My competitors were way ahead of me, and getting to where they seemed like an impossible task.  This remained the case until I came across Serpbook’s tracking tools, which have made me an authority in my niche, and today, I can confidently say that the people I consider my rivals come for tips from me!

To succeed in SEO, never take SEO ranking tracking as a secondary task. No! Doing this could be a mistake that might cost you a fortune, and even a business in worst cases. To be safe, make it your core business, and dedicate a few hours a week, if not every day for it. If you have just set up your business and you think that this undertaking will be an unnecessary expense, you have thought wrong because you can get cheap ranking tracking tools in the market that work great, and that will conform to your business needs and goals.

I discuss some of the benefits you will get from ranking tracking, which will make you dive into this task as soon as now.

  1. You will track your ROI better

Figure 1: ROI tracking. (Source:

This is doubtlessly one of the primary benefits you will draw from tracking.

You will agree with me that the reason you have adopted a good SEO strategy is not because you want to get your brand noticed (although it is very important), but because you want to get returns on the amount of money you invest.

I will not lie to you that a successful SEO strategy will be cheap. There are some companies that use thousands of dollars for SEO, with others hitting the million+ dollar mark. You wouldn’t believe it, but I spent a few thousand dollars on SEO when I set my first online business. The bottom line is, Regardless of the amount of money you use, you should always endeavour to get returns on investment, and ranking tracking is one of the best ways to do this.

You can create the best SEO strategy and place all your trust in it, but I can assure you if you don’t keep a keen eye on it, then your competitor will beat you fair and square. Look, as you relax and wait for users to click your site, there is someone out there using tools such as Serpbook to research about you, and he will definitely steal your strategy and make it better.

Google ranking tracking will help you get insights into how your site is fairing. If you find out that it is still on the first page of the search results, endeavour to make it rank even better. Remember what I say? The closer you get to #1, the better!

In case you find out that you are still lagging behind, don’t let your money go down the drain. Do some changes to your strategy, and sooner or later, you will get better returns.

With the best tracking tools, you will have the capacity to know whether you are making profits or losses, and chant the way forward for the easier attainment of your business goals.

  1. It allows you to make swift decisions

Yes, ranking tracking helps speeds up your decision-making process.

How does this happen?

Well, if you saw that you were ranking on the first page of Google search results last weeks, but your rankings has suddenly gone down, you will know from the onset that there is an underlying issue, and you will be determined to unearth it.

The best tracking tools will point out particular issues with your site, and if you can fix it, you will do it fast, and your site will be back on track in no time.

Another scenario where ranking tracking can help you make a swift decision is when you find out that your rivals are ahead of you. You will want to know what they are doing to rank better and make a decision to either borrow a leaf from them or develop an entirely new counter strategy that will make you better than them.

To success in a market where almost everyone is doing SEO, decision making, and a fast one in that matter is of utmost importance. You are doomed to fail if you cannot identify a problem in your strategy and solve it as soon as you can. Remember, your competitors are looking for any means to throw you out of business and become the market leaders. As I mentioned earlier, you can even invest in cheap ranking tools and still monitor your website without any issues!

  1. It can help you better target your audiences

Figure 2: Target Market Metrics. (Source:

SEO ranking tracking will produce information that will help you determine the actual demographics of your clients. This will help you know exactly who they are and where they are geographically located. With this information at your disposal, you will be able to develop content that is more audience-centred, and this will go a long mile in enhancing your SEO strategy.

Through the years I have been operating businesses in the online atmosphere, I have learnt that there is nothing as bad as targeting the wrong audience. When you do this, your business will suffer, not forgetting that your site’s overall rankings will drop significantly since users will find your content valueless and of less importance to them. It will, therefore, attract few or no links.

Google ranking tracking will help you understand your audience. If you get metrics that show you are targeting the wrong market, you will be able to change tact and target the right people. Ultimately, SEO success will be your portion.

Although you want to save money for your business, it is essential to proceed with maximum precision when looking for cheap ranking tracking tools. Some of these tools will not give you the actual information about your audience; hence you might continue targeting the wrong people or producing less targeted content. If you need something cheap and reliable, I recommend that you go for tools from reputable service providers such as Serpbook. You will always get the best!

  1. It will help refine your SEO

Yes, SEO ranking tracking can help you refine your SEO. Google tracking tools can give you information about the keywords that are creating more leads; hence enabling you to develop similar keywords which will result in more success.

With tracking, you will endeavour to find out why your rankings have dropped suddenly, and you will be able to alter your SEO strategy and make it better. Also, you will develop the zeal to research your competition more, and borrow some aspects from their strategy that are making them rank better than you.

The secret in Google ranking tracking is collecting as much information as possible. Even if I find myself at the helm of Google search results, I endeavour to gather metrics that will force me to ask myself several questions that will prompt me to develop a strategy that will make my today’s SEO better than yesterday’s.

Don’t take your ranking tracking endeavour as a way of just finding out how your site is doing on various search engines. Instead, take it as a crucial task that helps you focus on keywords that attract clicks, and one that adds glamor to your SEO strategy.

  1. It provides valuable information

SEO ranking tracking is not just about finding out about how your website is doing on various search engines. It also allows you to gather valuable information that is crucial for your business operations.

First and foremost, it gives you an opportunity to understand your market. but showing you the actual demographics clicking through your pages, it gives you a chance to rethink your strategy, and know which content to deliver to the audience, and also come up innovative service delivery methods that will suit your target market; something that will result in more traffic, leads, conversions, sales, and profit.

Also, Google ranking tracking tools can give you crucial information about your competitors. Through this, you will be able to devise ways to counter their strategies, and gain a competitive edge; hence establishing yourself as an authority in your niche.

Finally, google tracking provides you with information about your site’s ranking in multiple search engines over time. This information is critical to you since it will enable you to determine whether your strategy is a success, or you need to tweak it a bit so that it can allow you to get returns on investment.

The kind of intelligence that cheap tracking tools bring on the table can allow you to make suitable shifts in your SEO, which in turn speeds up business growth.

There you have it! The above are the benefits of tracking your rankings. Remember, it is not always about finding out the position of your site in search engines. There is more than meets the eye as discussed above. Therefore, if you have an existing SEO strategy, or you are planning to develop one soon, don’t make a mistake I did when I launched my first website. Don’t wait for circumstances to teach you the importance of SEO tracking, because their lessons might be pricey.

I can guarantee you that this is information you cannot get anywhere else. Read this information, re-read it, retain it, and make a kill out of your online business. Best of Luck!












Last modified: January 21, 2019



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