Whenever you need to find something, the most probable action you would take is start up Google and get typing. The mobile technology has become too much integrated into everyday life that access to the internet is a no brainer. Google processes billions of searches every single day in different fields. However, for some website owners, this is not good news, given that there are tons of websites to offer solutions to people’s searches, not to mention, their poor performance on search engine position trackers.
Although the technical logistics of website optimization can be intimidating, they do not have to be. Like how you figured your way around using a search engine positioning software, there is a way around low visibility for your website. As long as you have a definite target audience you want to be visible to, the following simple changes should help your site be more noticeable and give you better results on a search engine position tracker.
Register your site with Google Search Console
Google is by far the biggest search platform there is today. Better yet, as the internet population keeps increasing, the number of Google searchers increases. With this, it is apparent that you would care for your visibility on Google search engines before you would about all the other search engines.
Figure 2 Google search stats
Technically, Google Search Console is a free service from Google that allows you to submit your site for improved visibility. Most site owners do not consider it necessary to submit their website to Google Search Console, under the notion that Google will always send crawl bots to index site. While it is true, the Google bots have to go through thousands of websites for content to rank them appropriately for SERP. This means that it may take a long while before your site can be ranked, and sometimes that can mean that your content is not as fresh as when you posted it. By submitting your site to Google Search Console, you control the material that appears of SERP.
Other than that, you are reminding Google along with search engine positioning software of the existence of your website. The best thing about this tool is that you have access to a lot more services, including checking your backlinks, analyze your traffic sources, not to mention, you get to use it as a search engine position tracker.
Adequate keyword research
It is surprising that even after the popularity of SEO and search engine position tools, there are still website owners that have never practiced keyword research. Keyword research, as a vital part of SEO, it meant to help website owners find the ideal words and phrases they can use in their copy to reach out to a specific audience. Maybe your problem as a website owner is not that you are totally invisible, but that you are being noticed by an audience that is virtually disinterested in the kind of content you generate.
With the help of keywords, the kind of audience you attract is one that would naturally be drawn to look for such material online. Therefore, your ranking on search engine positioning software will be based on how relevant your copy is to the keywords. Further, since the keywords are actually the search terms that people use to look for content online, there is no way you will target them and not appear on top of SERP results on search engine position tools.
Use unique title tags and meta descriptions
For your website to be noticed amidst so many other sites competing for the same niche market, you have to go extra in the way you structure your title tags and meta descriptions. Other than being the gateway to your audience finding interest in your site, they do a lot in boosting your results on the search engine position tools.
Figure 3 metadata example
The title tags and meta descriptions act as a sneak pic to your material. Before people can consider your site as viable, the meta descriptions and title tags displayed on the SERP of search engine positions tools must be convincing enough. It is about provoking emotion while communicating aspects of what your content is about. While at it, add in some keywords to further attract the right audience for that material.
Optimize your images
Images have become such a go-to spot for most internet users. Sometimes people on Google are not even looking for text-based content, but for pictures. On the Image Search tab of search results on Google, several images show up for the searched keywords. For the website owners who created these images, it does positively impact their search engine positioning software results.
Ideally, you may be using images in your content marketing plan, but are you optimizing them? Optimizing images is about ensuring they are of the appropriate sizes, high quality, have titles, descriptions, captions and Alt texts. For the most part, when people are looking for images on Google results, they will consider the additional information that comes with the image as relevant to their search. Besides, Google uses the information you input as a guide to determining what that image concerns. That said, as you work to improve your performance of your search engine position tracker, consider using keyword-rich description to optimize your images. Further, diversity your choice of images so you have photographs, tables, charts, memes, screenshots, among others.
Keep that good content coming
Good content is the way to go when you are feeling invisible. People will hunt down for high-quality information even if it doesn’t come from a renowned brand. The trick is that when your content is of very high-quality, people feel more obliged to share it with their peers than when it is not. Understanding that more shares equate to better results on search engine position tracker along with high visibility, you have no reason to lag in content generation.
The idea is to keep your material fresh, current, relevant timely, informative, entertaining and consistent. Pick a posting frequency that resonates with the time your target audience is most likely to be online, and capitalize on their availability as a chance to promote your material.
Use Google’s advice
Figure 4 Google’s suggestions
Google by far and large is a cheat-code for website owners to scale up their results on search engines position tools. There is a lot of insights you can draw from Google to help your site be the best version it could be, not to mention, rank on the first page of its SERP. Other than signing up for Google Search Console, consider Google as the perfect spot for research, more particularly keyword research.
The only way to experience visibility from the organic search on Google is to ensure you are in alignment with what matters to Google. Just from Google suggestions on the search box and related searches beneath the SERP results, there are tons of ideas you can take up and use for your platform. On another light, you need to follow through with Google’s advice when it comes to ranking factors. Upon complying with Google ranking factors, you secure impressive results on search engine position tools, not to mention, significantly improve your visibility.
Social media is undeniably the most popular and influential digital marketing tool there is for website owners today. Thanks to the different social media platforms, there are billions of users on digital platforms, with more joining every day. The promise of high-value content along with social validation is one that keeps people actively engaged on social media. As a website owner, your visibility is at stake if you are not on social media.
First, understand that most of the online audience, even your target audience, are on social media platforms. This means that to reach them with your brand, you need to be super active and present in the platforms they are most likely to be at. The beauty with social media is that you can get access to so many different social media platforms, depending on which one works best for you. Fortunately, on social media, you do not need to do so much, other than remain consistent with posting relevant content, to be recognized. Find different easy to make your content lovable by most of your followers by encouraging sharing, tweeting, retweeting, liking and commenting.
Better yet, social media platforms have a high domain authority, which means they almost always appear in search results. Technically, your social media search results can appear on Google’s SERP even when your website hasn’t. Whether or not your initial goal for being active on social media is to boost your performance on search engine positioning software, beware that your activity will contribute to your brand’s SERP and visibility. Consider also the fact that social media platforms are search engines on their own, and people will take up to Facebook, Twitter, among other platforms to search for content.
Make your content easily shareable
To be very visible online, your content has to have reached quite a significant number of people on the internet’s population. If your material is hard to share, then people will not be invited to spread it across their circles. Be intentional with your sharing buttons on your platform, search that the social media icons are not too far from the eye-level of the audience.
Link your social media platforms with your website. This way, for every visitor you get, you have a possible share in different platforms, and that could translate to incredible search engine position tools’ result. Even so, it is not to imply that social shares directly impact your rankings. You may have too many shares and still, struggle with showing up on top of SERP on the search engine position tracker. However, social shares very much improve your visibility. It is with high visibility that you gradually attain better results on the search engine position tracker.
Rid your site of crawl errors
Crawl errors are one of the most annoying things for any website. The problem with them is that they lower your user experience, hinder your site’s visibility, and affect your ranking position when it comes to the search engine position tracker. 404 errors have a way to block Google from indexing some pages on your website. When this happens, no matter how great your content marketing strategy is and your optimization efforts are, there will be some of your content that never gets to Google’s search results.
When you want your brand to be recognized by people, you go the extra mile to ensure that every piece of material you generate is high quality. Will that is any good if that material doesn’t get indexed? Luckily several SEO tools can help you fish out any 404 errors. Google has one such tool, that is, Google Search Console. Use it to ensure that all pages of your site get indexed appropriately for your so-deserved position on Google’s SERP.