In this time and age, it is safe to say that every webmaster is after an increased traffic flow for every SEO effort they put. Reasonably, this is a valid expectation because it is a marker of growth opportunities for brands. However, it doesn’t mean that it is always easy to come around. The success of a website online is dependent on the SEO results you get when you look at your search engine rank report, more so the satisfaction of the audience. To achieve this, the significance of site usability cannot be overlooked.
With great website usability, you will notice quality traffic come your way the moment you check the search engine rank report online. SEO for websites has become more refined today more than ever before because of the rise in technology. With numerous advances that reflect in the way search engines are becoming smarter and more like humans, you must become aggressive in increasing the usability of your site, right before you monitor search engine rankings and track your search engine rank report. Here are a couple of SEO elements that can help you boost your site’s usability:
As a visitor on any website, your number one agenda is to consume the content that lured you there. Ideally, this means that the site must have a simple format and design that makes it easy for you to find the information you want. As most website owners are busy stuck on Report search engine ranking, audiences are hoping that they would reconfigure the design of their websites to make them more navigable.
Navigability is all about availing the relevant information to the audience. This also includes widgets, tabs, and pages. At the least of things, the most critical pieces of information in your page should be evident and very conspicuous on your page, that is, where the eye is naturally drawn to. Such information includes, About, Contacts, Products, Services, FAQs, among others. For example, when a visitor wants to contact your company for customer service, do they have to struggle to get your contact details? A website will only be optimally usable is the visitors can comfortably navigate from one page to the other. Therefore, make sure the social media links on your platform work, the sidebars are conveniently located in your site, and that any icons you use are not too small to be negligible. This way, you can grin at the search engine rank report next time you are on it.
Efficiency in accomplishing tasks
Different people visit your platform for different reasons. That said, you do not expect that all your visitors will be concerned about the same things. Some want to go through your gallery, some want to make an inquiry, some read through your blogs and articles, and others, watch video clips. Whatever reason it is that they are there, do you provide efficiency on your site?
If you genuinely want to have positive feedback from a search engine rank report online, ensure that the people visiting your site can achieve their objectives with ease. The question to address is, how long does it take for a user to complete their tasks? The swifter the process is, the more likely it is that they will want to do more on your page, and the better the search engine rank report. However, be keen to use other techniques to keep your audience on your platform longer, because the longer they stay, the better for your SERP ranking when you monitor search engine rankings.
Most people in the field of SEO look at speed as a measure for excellent user experience. While this is true, the only way to improve your search engine rank report and still offer the best user experience to your target audience is by boosting your usability, which then makes user experience and website usability intertwined in that way. Technically, the speed of your website has a lot to do with the efficiency it provides to your users, as mentioned above. However, regarding speed, it is more about how long the web pages and the media on your website take to open.
In your endeavors to monitor search engine rankings, if you are keen enough, you will find that the longer your pages take to open, the poorer your search engine report rank online. Therefore, work to minimize the load time to at most 3 seconds. Start by resizing your media, that is, images and videos. Be careful to maintain a size that does not mess with the pixels of your images and ruin the quality while at it. Further, you can consider browser caching, and getting rid of unnecessary redirects.
The learnability aspect of your site speaks volumes about the friendliness of your platform to your target audience. The question is, how easy is it for users to use your website without needing help to interpret through some concepts? The quicker the users can figure out how to use your platform, the higher the usability of your platform. Ideally, the goal is always to get your target audience to spend more time learning about your products and services and consuming your content.
However, on some websites, sometimes the audience has to struggle with how to search for things, or even how to make a purchase. This can result from using too complex terms for the call-to-action, so much that they need to take time to learn about what to do and how to do it. In such cases, the users get frustrated, and this is when they may navigate away from your website. It explains why you have realized a high bounce rate on the report search engine ranking. Instead, use clear call-to-action that are strategically positioned on your site. Consider also simple language use for essential things like directing people to make purchases.
We all want to be remembered for something good. When it comes to websites, the way to outshine your competition is to ensure that your site has a lasting effect. What this means is that your site can be retraceable on search engines when the user is looking for content. The technique of repeat traffic can account for a lot of traffic, giving you a ranking boost on the search engine rank report online.
Remember, then internet users are busy navigating through search engines to find content, they may pass your website by for different reasons. Even so, if your site is very memorable, it makes it a lot easier for users to revisit your platform because they find it familiar, more especially is their first experience was pleasant. In that light, what efforts have you put together to make your site memorable? Are you primary keywords simple enough that the visitors can retype them on the search box? Are your URLs simple t master and remember? What is it that makes people remember your site? Is it the logo?
Satisfaction is by far a marker of great user experience, along with a site’s usability. People have got to get to the place of ‘I’m contented with that site’ for them to term your platform as highly usable, and for your Search engine rank report to satisfy you. In fact, if you are keen to notice, when your audience is happy with the kind of experience they had on your platform, the report search engine ranking will reflect it. You will see a significant improvement in your traffic flow, and more especially, in the return visitors.
Satisfaction comes in a different capacity, but the primary one is like the material you allow your audience to consume. The better the quality of content, including media files, shared, the better the experience you offer your visitors.
Some websites have adopted a very uncanny design that instead of allowing the audience to read through content comfortably, the best they can do is be distracted by the color combination. Regardless of how well articulated and composed your content is, the quality will not matter if the audience cannot see past the color choices of your website.
Ideally, the essential colors regard the website backgrounds in contrast to the font colors. If you are unsure of the color combinations to pick, make sure you consult an expert in web design, lest you start experiencing a high bounce rate thanks to a frustrated audience. Indulge in research on color psychology to gather more on the types of hues that are appropriate and recommended for sites in particular industries. From there, you can rest assured that the Search engine rank report that will monitor search engine rankings will no longer be unsatisfying.
Be a guru in content generation
Figure 2 content length factor
You must know by now that high-quality content is core on matters of SEO, more especially long-form content. There is no way around creating amazing content if at all your goal is to smile at the report search engine ranking at the end of all your optimization efforts. The reason is that other than the products and services from your brand, there is nothing more you can offer your audience other than great content to keep them engaged on your platform.
Being a guru in content marketing is about consistency and relevancy. People do not care for information they do not want to know about, and once they term most of your material as irrelevant, then there goes your traffic. The bottom line of any great piece of copy is concise and easy to understand. Do not use jargons and tough terminologies in your industry because they will only scare away your readers. The analysis of your search engine rank report is a direct reflection of the nature and quality of content you have been generating.
Audit and analyze your site
Along with your efforts to report search engine rankings, be deliberate about auditing and analyzing your website. Although you may be doing everything right as concerns SEO, certain things can go wrong in the course of using your platform. Sometimes your web pages may be accidentally marked as non-indexable. Such is a case that prohibits search engine bots from crawling your website for indexing purposes. In the same way, you want to identify any broken links and missing files that can lower your user experience.
At the end of the day, you realize that by auditing your site, you stay in touch with what goes on in your platform, and you can, therefore, control the usability and experience of your site. If you cannot quite understand what your website is ailing from, is there really a point of bothering to monitor search engine rankings? Ideally, you can install a heat-map system, or use the Google Analytics tool to track the behavior of your visitors. Understand which channels the traffic is from, but more so, what your audience does on your platform. For example, if you notice that a lot of people go to the FAQs section, then maybe it is time to clarify most things on your platform and improve your learnability. If on the other hand, they are inclined more toward the content pages, then you know that your content is excellent.