All businesses compete for a few spots at the top of search engine results. However, only a few make it to the position and remain relevant for a long time. Small businesses are at a significant disadvantage because they cannot match well-established brands in terms of resources. Large companies usually allocate a lot of money for their online marketing campaigns. Small businesses, therefore, need to devise new ways to compete with the big boys. It is evident that the new methods of gaining competitive advantages for small companies are not related to resources. Here are some of the tactics that small entities can use to perform like or better than big organizations in search engine rank tracker results.
Small companies can gain a lot from their online marketing efforts if they focus on small niches as opposed to attempting to serve a large market segment. To understand the simple relationship between specialization and the attainment of online visibility for small organizations, let us use a classic example of a startup in the SEO world. Let us call our small company, NC, for lack of a better name.
Now, NC focuses on helping small and medium-sized enterprises to market their brands and products online. Thus, NC evaluates the social media and the general online presence of small companies, assess their performance, and recommends the best steps to take.
This sounds like a good proposition, right? The only main problem that NC faces is that there are thousands of other well-established companies that offer similar services. Moreover, big traditional marketing companies have also established special divisions that offer online marketing services to small and equally big companies. Therefore, NC, regardless of the quality of its work, must compete with such giants in the digital marketing industry.
Now, NC relies heavily on its online presence to identify and engage with potential clients. If the owner of the company does not compete with the big boys to gain visibility, they will not get business.
How can NC beat its big competitors and large major projects? The company can focus on an industry, for example, the hospitality industry. The owners of the company can focus on telling people online that they understand how to market hotels and other businesses in the hospitality industry as opposed to simply stating that they offer their services to small firms.
The company can then attune its online content and related marketing activities to its area of specialization. Suddenly, anyone searching for companies that offer SEO services for the hospitality industry is likely to get NC as one of the top results, and this can help record high traffic with the search engine rank tracker
Using this approach can have a very positive effect on online visibility, marketing performance and overall commercial strategy of NC. Although the company will not rank well on general SEO search results, it will be one of the top results when people who are interested in SEO services for organizations in the hospitality industry conduct organic searches.
- Go local
Large brands usually find it hard to compete with smaller ones in local areas. Small companies tend to rank higher than large ones when potential clients conduct local searches. All keyword rank tracker SERP results for local searches show returns for firms that are near potential clients. Thus, if small businesses effectively optimize this trend, they can beat the large ones in free online rank tracker results for local searches.
But achieving this objective is a long process. Companies need to invest a lot of time and resources in making their brands visible to individuals who are searching for local solutions to their problems. For example, small businesses can focus on marketing their services within their local areas.
Typically, this approach to marketing requires that organizations list their names, addresses and products in local directories. Local directories collect and public information about local businesses. People who are looking for specific services tend to find local business directories quite resourceful.
Thus, if a business is listed in the local directories, then potential clients are likely to find it in the local online directories and access its site; thus leading to the recording of better ranking results in the search engine rank tracker.
Moreover, small companies can improve their search engine rank tracker results for local searches by optimizing their Google profiles. Google normally provides results that contain local brands to individuals who conduct organic searches. Thus, when a small organization provides all the necessary information to Google, then people who use the search service will find all the details very easily online.
Moreover, small companies can compete with large corporations in local searches by leveraging social media. Social media platforms nowadays give their users the chance to access and consume information that is produced locally. Thus, for a small business, it can be easy to find and engage with potential clients who are locals as opposed to focusing on marketing their services nationally or internationally.
Once you implement this strategy effectively, you will notice a gradual improvement in your search engine rank tracker performance. Moreover, you can check your performance on free online rank tracker or agency rank tracker tools to determine whether you are becoming more visible online.
The bottom line is, small businesses do not have to try to compete with established brands at the national level. Normally, big brands cannot reach and interact with the market at the grassroots level. Thus, small companies can take advantage of this trend by focusing on marketing their products to towns and cities as opposed to looking for clients at the national level immediately they launch. Once the companies have a reliable base of local clients, they can try to expand to the national and even global level.
- Exploiting the loyalty of existing customers
Some small organizations have a small window of opportunity to remain competitive when large firms try to access local markets. Let me use an example to explain this. If I run a small and very successful retail chain in a mid-sized town, then my store may remain competitive and profitable if no new entrants come it. If, for example, one of the biggest brands in retail decides to open a branch across the street, then I shall have a reason to panic. The new competitor may easily steal a huge chunk of my business within a short time. It may do so because it has the resources to market its brand online and offline.
But I can protect my market share by exploiting the loyalty of my already existing client base. If I send a very strong message to the locals that my store is one of them and has been around for a long time, then some customers may decide to stick with my brand even when a large retail store opens nearby.
I can do this by incorporating loyalty programs in my online marketing efforts. The new big competitor is likely to concentrate on telling potential customers that they are a national brand and that they have discounts. Given that I may not compete with them on price, I can focus on appealing to the emotions of my client base to remain with me.
Utilizing this strategy can have far-reaching positive consequences. For example, within time, my local search engine rank tracker results will improve. Also, my keyword rank tracker Serp performance will rise within a short time. Moreover, my market share may remain intact even when a large competitor comes to town.
- Leverage the power of social media
Earlier, mainstream media advertising was the thing because everyone was watching the TV, listening to the radio, and reading newspapers and magazines. Nowadays, businesses market on social media because many people are on such platforms. When a new form of media is introduced, and people flock to the platforms, then marketers will follow them there.
Social media gives large and small organizations level ground to compete for the audience. Thus, small businesses can exploit social media marketing campaigns to have a chance at markets that were inaccessible before.
There is nothing new about social media marketing. You need to create content on social media platforms that people will love to read and share. When many people read and share your content, they can easily follow the link back to your site. You can then hope that the high number of traffic to your site can lead to increased conversion rates.
The results of any free online rank tracker, keyword rank tracker Serp and agency ranker tracker show that companies that use social media marketing tend to perform better than those who do not. However, this does not mean that you will see an immediate change in your keyword rank tracker Serp or agency rank tracker results the moment you make your first post on social media platforms.
Normally, the changes on your search engine rank tracker results take longer to appear. You need to mount a sustained social media campaign to realize changes in your agency tracker outcomes.
- Study the competition
Your competitors are similarly small and local businesses as well as the well-established organizations in your industry. You can improve the search engine rank tracker results of your brand by understanding some of the effective tactics that your competitors use.
Start by identifying the best performing brands in your niche on agency rank tracker or keyword rank tracker SERP results. You can use any free online tank tracker tool to get the results.
Once you have the brands that appear at the top of search query results, then take some time to understand their SEO strategy. Focus on the kind of keywords for which they rank highly. It is possible to find this information using any standard agency rank tracker tool.
Identify the areas that you fail to measure up to the leading brands in your industry. Focus on developing and implementing corrective measures to ensure that you rank higher than some of your competitors in search engine rank tracker outcomes.
Remember that this is a long-time strategy. Therefore, invest a lot of time and other resources to the effort with a goal of attaining success later. Remember that you will not see a positive change in your search engine rank tracker performance immediately you start benchmarking your SEO strategy with that of the small and large competitors in your field.
In summary, it is possible to compete with large brands and even beat them in SEO campaigns. Small businesses need to avoid focusing on resource utilization because large firms normally have big budgets set aside for online marketing campaigns. Small brands can exploit the uniformity and potential of social media platforms, take advantage of local searches and leverage on client loyalty to increase their online visibility and commercial performance. Also, the firms can compete against large brands effectively by focusing on key niche markets as opposed to trying to cover as many segments as possible.