Figure 1: How to Hire an SEO company. (Source:
Figure 1: How to Hire an SEO company. (Source:

If you are selling a product or service, using traditional marketing methods to reach your target audience can be a daunting task. Today, most businesses, including large enterprises have adopted digital marketing, which is highly efficient and cost-effective. SEO has proven to be one of the best forms of digital marketing, and everyone yearns to own a website that sells their business 24/7, and you need to join the bandwagon. However, you need to know from the onset every aspect of SEO, including search engine rank tracking is not a stroll in the park.

Of course, you know that the best rank tracking calls for a very powerful SEO. Google will not pick your site and position it at the helm of the search results, this search engine, along with many others, has a defined process through which it ranks websites.

As a beginner, you might be tempted to think that SEO is an effortless DIY job to do since it revolves around keywords which are very easy to find. Well, your argument is true, but what you don’t know is that this element of digital marketing has more than meets the eye. To make your google rank tracking enjoyable, there are a host of factors that affect SEO, and only experts can handle.

A few years ago, I didn’t believe that I could need a rank tracking service since I thought I was a ‘tech’ person, and there is nothing I couldn’t do on my own. SEO seemed easy. I launched my website, wrote the best content, used the trendiest keywords, and expected to see my site on the first page of Google from the reports I derived from my rank tracking tools. Unfortunately, I wasn’t even on the 20th page! My google local rank tracking metrics were pathetic, and the only thing I thought could save me was to quit.

The turning point

After investing a lot of time and resources, quitting was not an option. I started looking for a rank tracking service provider, and I came across Serpbook. In no time, my rank tracking software indicated that my site was ranked fifth in Google, and first in a host of other search engines.

Well, what I am trying to say is that you should never ignore SEO experts when developing your SEO strategy. Work with the best rank tracking service you can find, and your search engine rank tracking software will give you metrics that will show you are swimming in the pool of success.

Not yet convinced?

Even after reading this first part of this article, you still believe that SEO is a DIY task, huh? Well, below, I outline some of the reason why hiring an SEO company will help you draw smile-enhancing reports from your search engine rank tracking tools.

  1. You will get the most popular keywords in the market.
search engine rank tracking

Figure 2: finding niche keywords. (Source:

Most SEO companies want to build and maintain a good reputation; thus they will do whatever they can to make their clients happy and gain new and repeat business. For this reason, choosing the best rank tracking service will help you get the most popular keywords, which will, in turn, improve your rankings.

You might think that you are the keyword guru, and you know the keywords that will help you make a kill in the clogged online market. But look, good SEO companies employ the real experts. They are dedicated to offering SEO services; hence they know keyword research tricks that can improve your Google rank tracking. They have the minds and the time to ensure you get nothing but the best.

As an individual who is busy with everything else happening in your business, you may not have a lot of time to look at all your competitors and determine the type of keywords they use to get better rankings than you. But a good SEO company is dedicated to making your search engine rank tracking a fun affair; hence it will ensure your rivals are researched accordingly, and their SEO strategies countered regardless of how complex they are.

Also, choosing a reputable SEO company will help you find a list of long-tail keywords that are specific and less competitive; hence giving you’re a competitive edge in the market. This will sooner or later result into metrics that show you are ranking high on Google and other search engines in your search engine rank tracking software.

  1. You will focus on your work.

search engine rank tracking

You are a busy business person, and you spend most of your day on lots of constructive activities that will result in business success, right?

This means that you don’t have enough time to concentrate on a powerful SEO strategy that will bring excellent results on your search engine rank tracking software. If this is the case, why don’t you delegate all your SEO efforts to a professional?

A good SEO company that provides the best rank tracking service has the expertise in SEO, and you can rest assured that they will execute the duties you have delegated to them with the utmost professionalism. If you feel that leaving all aspects of SEO will consume a huge chunk of your budget, you can direct your sales team to handle all inquiries and traffic emanating from your site, and you can commit yourself to satisfy the needs of your clients.

To make Google local rank tracking easy, outsource SEO services from an expert, and you will save a lot of time, which you can use to grow and expand your business, do regular search engine rank tracking, and most importantly, concentrate on your private life.

  1. You will save money on tools

The main reason why most people don’t hire professional SEO companies to do SEO for them is because they believe this undertaking is highly expensive. This is not true. When you decide to work on your own, you might find it cheaper because you will not pay for the actual service, but there are a host of tools and resources you will need to purchase such as search engine rank tracking tools, google local rank tracking tools, and many others that will help make your SEO flawless.

Well, you can get most of these tools free of charge, but for advanced features within the free tools themselves, you will have no option but to pay a fee, which is monthly in most cases.

In the end, therefore, developing a DIY SEO strategy ends up being more expensive than working with a professional SEO company.

SEO companies have premium SEO tools that they can use for multiple websites; hence they don’t have to buy them when a new client comes in. Don’t be enclosed in the thought that once you hire an SEO expert, you must be prepared to run your pockets dry or break your bank. On the contrary, you can save a lot of bucks which you can invest elsewhere. However, even if you hire the best SEO Company, I advise that you invest in the best search engine rank tracking software that you will use to track the progress of your site in multiple search engines.

Tip: do not go for the first SEO Company you come across. Doing this could be the most regrettable SEO mistake that could have dire consequences. Do a background check for multiple companies, and select the best that you can afford. Look at experience, reliability, reputation, and other parameters that you deem important to you. Work with the company that you believe will help you fulfill the needs of your clients, and propel the growth of your business. Remember, choose a company that provides the best rank tracking service.

  1. You will get accountability

An SEO plan without accountability is dead on arrival. Yes, if you design an SEO strategy which doesn’t outline how things will be done, and who will do these things to achieve particular results, I assure you that Google local rank tracking will not be a party for you, even if you have the best rank tracking tools.

Setting accountability when doing all aspects of SEO by yourself is not easy. However, an SEO company has a reputation to protect, referrals to attract, and repeat business to magnetize; hence it will ensure accountability is set to ensure the optimum realization of your goals and objectives. Bearing in mind that both the company and yourself will sign a contract, you can rest assured that you will get desired results on your best rank tracking tools.

  1. You will follow trendy SEO techniques.
search engine rank tracking

Figure 3: SEO visibility. (Source:

Nothing pays in SEO like being trendy. If you use the latest tricks, get the most popular keywords, and use advanced tools to satisfy the needs of your clients, there is no reason why your google local rank tracking tools should not show that you are on top of local searches.

With Google and other search engine changing their algorithms now and then, it is very important to stay on the loop with the latest ranking factors. Of course, you cannot learn new techniques every time, especially if you are a busy mind. This is where a good SEO company comes in.

A good SEO company employs experts with curious minds. They are always informed when a new technique sets in, and I can assure you that you will get the results you have always wished for in your search engine rank tracking tools.

  1. You will get the best results using legit methods

Sometimes, DIY SEO ‘experts’ use black hat SEO techniques to get swift results from a rank tracking service. Well, these methods might bring the desired results for a short time, but might eventually lead to the deindexing of your site. Working with a professional SEO expert is the best way to get desired results on your search engine rank tracking tools using legitimate techniques. This results in increased domain authority and long-term SEO success.

The bottom line…SEO is a long-term process. Work with the experts!

search engine rank tracking

SEO helps you to enhance the online presence of your brand for a long time. To achieve this, work with a professional SEO company which will help you choose the right keywords to target. It will assist you to develop, maintain, promote a clean code content development strategy, build a sitemap, remove broken links, come up with a quality linking strategy, and come up with a super-quality webpage that will create a ‘wow’ factor in your target audience. Also, the company will offer you with a rank tracking service, which will go a long way in helping you monitor the progress of your site in different search engines.

Don’t spend a lot of time doing SEO on your own while you can hire an expert to do everything for you. When you choose the best, expect the best results in your search engine rank tracking tools.





Last modified: January 13, 2019



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