There have been so much going round concerning SEO. For those who are not conversant with SEO, you might have a hard time getting to terms with what SEO is. Most see it as a Ponzi scheme: which it obviously isn’t. Well, albeit all the misconceptions surrounding amazing SEO, one thing will always stand: it will still mean good for your site. SEO is responsible for the good reports that websites get on search engine rankings check report software.

The myths may seem to be harmless at the start, but they will definitely get in the way of you trusting SEO to elevate your brand. Understanding SEO will change your whole perception regarding the concept. You can start by understanding what SEO is and what it is not.

  1. SEO is not an overnight success

No one should make you think that SEO will work overnight. No, in SEO’s history it has never worked like that.  What this tells you is that you should not depend on SEO to salvage your business if it is going to the drains at the moment. You will be disappointed.

You first need to understand that the role of SEO is to ensure that your search engine rankings checker give you something pleasant. A high search engine ranks make you visible to visitors who after that become leads and are converted to sales. That says that the goal here is to improve your bottom line. Increasing your net income is something gradual. To see results you need to start as soon as now. Last minute with SEO will not give you the results you wish for as soon as you need them. Implement SEO in your digital marketing efforts and monitor search engine rank: you should be okay with time.

  1. SEO is not entirely free

SEO has the cost advantage over most of the traditional modes of marketing. However, it is important to note that it is not entirely free. Yes, you might have the option of not spending from time to time, however, if you want to be impressed on a search engine rankings checker, you might need to go back into your pockets. For instance, if you are not well versed in SEO, you will need to pay someone who is more experienced to help you get started.

More so, there will need to combine paid ads and organic traffic to get a steady flow of visitors to your audience. It does not have to be too costly, but you will definitely have to chip in something. Besides, you will need to monitor search engine rank. For that, you will need a search engine ranking report software.

  1. SEO is not just about on-site optimization

Posting great content will make a contribution to the reports you will get in your search engine rankings checker, but not its own. If you are making your site’s architecture user-friendly, improving your page loading speed, updating your content, properly using your keywords, having the best Metadata and making it easy for Google bots to locate you, then you are doing a great job at on-site optimization.

Including off-site strategies is what will get you a good position in your search engine ranking report software. These strategies include social media marketing, boosting your traffic through paid ads, reaching out to influencers, guest posting and forum submission. Give the strategy a shot today, monitor your search engine rank and keep improving your strategies.

  1. SEO is not a substitute for poor web design

If anything, poor web design will only hurt your SEO. Your SEO strategy might have the potential to get you in the good books of your search engine rankings checker; however if your site’s architecture is not up to standards, it might get in the way of you being impressed when you monitor search engine rank.

Good web design and SEO should complement each other rather than substitute, for you to get your website where it ought to be in the search engine rankings checker.  Good web design is characterized by having search-friendly URLs. Do not give the visitors a hard time finding you. Your web designer should be able to externalize the scripts as he codes. Also, your image alt attributes need to be descriptive. Header tags and Metadata is something that you should also pay attention to for a fruitful search engine rankings check.

  1. SEO is not all about Google

Seriously, you need to understand that SEO is not all about Google. As much as Google is the most used search engine and it very useful when it comes to search engine rankings check. If it is habitual of you to monitor search engine rank, then you might have already noticed that Google is responsible for most of the traffic that you get on your site.

However, it is also essential for you to note that SEO is not all about impressing Google. There are some reasons as to why you need to stop directing all of your efforts to Google algorithm. One is because there are other search engines like Bing that have potential to bring you as much traffic as Google does, only if you also considered them in your SEO strategies.

There is much more apart from focusing on ranking that will get your business where it needs to be. Social media marketing has more than often been underestimated. It holds so much value to your site. What that tells us that, it is about time that you also paid attention to the algorithms of other search engines and get something on your search engine rankings check from them too. You might want to learn about Pinterest, Facebook, Twitter, Instagram, Yahoo, and Youtube.

  1. SEO is definitely not magic

If you are looking for magic, then you are in the wrong place. The same thought is shared with people who have the notion that SEO can work overnight. No! It requires loads of hard work. There are no longer shortcuts in SEO. Take this exercise, monitor search engine rank for your successful competitor. You will notice that they are not ranking for keyword density.

As much as SEO might have worked like magic in the past, your luck is long gone. Google’s algorithms have changed, and you will only get a good position when you do a search engine rankings check only if you are deserving. There are no more ‘tricks’ to ride on. You better buckle up and get right to work. Do the research, employ SEO best practices and analyze the various SEO metrics and you will get the results you have been wishing for. Hard work and devotion: strictly no magic!

  1. SEO is not the entire but part of your digital strategy

As mentioned earlier, SEO cannot work on its own. You will have to merge the efforts with other elements of a digital marketing strategy for it to be effective. A digital marketing strategy entails all the plans that you have put on the forefront in a bid to accomplish your marketing goal.

You need to create personas. For this to be effective, you need to take the time to understand the market. The question you should be asking at this point is what your customers need. With such answers, it will be even easier for you to align your SEO strategy to your digital marketing strategy. It is also essential to assess the digital assets and channels that are at your disposal.

What this tells you is that you need to be able to balance your overall digital strategy and your SEO strategy. Negligence of either strategy will only weigh down the other.

  1. SEO is not buying your way to the top

Buying your way to the top is nothing but a myth. There is nothing such as cheating or buying your way to the top in SEO. You need to work for it. Google algorithm for ranking has changed over the time to ensure that there is fairness in ranking. For instance, today keyword stuffing cannot get you at the top of the search engine results page.

The keyword you use should be relevant and should help the users to find what they are looking for if they are unable to do that, then your site will not get rewarded for the specific keywords. There is another thing that you need to know. Duplicating content will get you nowhere. In fact, your site will suffer from that. Linking with spammy sites is also another thing that will do you more harm than good.

Before you get started with SEO, it is vital for you to come to terms with the fact that you need to work. You will dedicate a lot of time and other resources to SEO, the beauty of it, however, is that your efforts will pay off.

  1. SEO is dead

SEO is indeed not dead. Most critics and people who lack an understanding of SEO will often say that SEO is dead if it is not then it is on the verge of it. That is not true. SEO is very much alive and not looking to die any time soon. SEO still holds an important place. What are the indicators?

Well, you must be well aware that search engines keep revising their algorithms in a bid to support SEO best practices. If SEO did not hold much importance, then the search engines would have no reason for investing in it by improving their algorithm.

The world is going mobile. In fact, 60 percent of Google queries originate from mobile devices. What that tells you is that there is a rising need for optimizing websites to make them mobile friendly: this has been made possible by SEO. As people continue opting for online shopping, companies cannot afford to ignore the importance that a great user experience holds in giving those leads and conversions. It has seen the use of sitemaps, an SEO function that is meant to boost communication across search engines.

The contribution that SEO practices make to the position of a website when one does search engine rankings check cannot be overlooked. It has made it possible for the brands to be visible and boosted sales.

SEO is not a one-off process. It is continuous: which make it even amazing. It being continuous makes it an investment from which a business is bound to benefit from for an extended period. As much as SEO might be challenging especially for beginners, it does not make it any less learnable. While creating your SEO strategy, it is vital to remember that you are not only focused on being in the good books of the search engine but the customers too. With the knowledge on what SEO is and what it is not, nothing should now stop you from making SEO work for your brand.



Last modified: January 23, 2019



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