In today’s super-competitive market, I have learnt one important lesson – measuring is what makes a solid SEO foundation and not meagre superstitions. For a fact, most small business owners like myself tend to treat SEO as a superfluous expense, and they will only spend money they feel their budget can accommodate it. Well, although getting ROI on your digital marketing strategy is highly unpredictable, the time has come for you to learn the metrics and KPIs that you need to measure using your SEO tracker software if you care about business growth.
Having a deep understanding of what is working and what is not working for you – commonly known as KPI (Key Performance Indicators) should be a vital element in your business growth plan, and in case you have not scribbled it at the helm of your priority list, then you need to keep reading!
With a good SEO tracker software and search rank tracking software, I believe that there is no reason why you should not know what is making your marketing efforts are a resounding hit, or why they pose a mystery that is leading to disappointing failure. I reiterate, your SEO efforts should be measurable, and there is no excuse for not knowing whether they are building or killing your business.
There are hundreds of KPIs today which are relevant in various parts of your marketing initiative. However, not all of them are worth your rank check software. For example, those around old-school metrics such as brand awareness, circulation, or impressions will not yield much.
In the section below, I look at SEO KPIs you need to invest a top-dollar on and keep track using the best SEO tracker software. Read on!
When I set up my first website, one of the biggest SEO mistake I did was to tactically position keywords in my content and buy a bottle of champagne to celebrate my achievement. I swear I did absolutely nothing after that! I saved my ranking check software for other purposes.
A few days passed, then weeks, months…and I couldn’t see my website among the #top 10 on Google or Bing even after using an awesome SEO rank tracker software. I was stressed up, until I came across Serpbook’s ranking check software and SEO tracker software which made me realize that I needed to track keyword ranking increases regularly.
Remember, the reason why you set up a website is because you want it to become more like a marketing assistant who stays at work 24 hours a day, 7 days a week, and 360 days a year. For this reason, make sure that you rank high on high volume keywords (those words and phrases that online users frequently search).
As I mentioned earlier, Serpbook’s SEO tracker software saved the day for me when I knew nothing about keyword ranking, and I bet this amazing tool will work even better for you.
Keyword ranking is doubtlessly one of the most critical KPIs since it acts as a stepping stone to other achievements including better organic traffic, more leads, and boosted sales. Keep measuring it with your SEO rank tracker software and in no time, you will realize great results in the search rank tracking software.
When getting metrics for this KPI, you will notice some fluctuations and volatility that occur as a result of search engines frequent updates. Nevertheless, keep pressing on and you will note the significant growth in the long run.
Track keyword ranking at least once every week if not every day, and remember a drop in rankings could indicate an underlying problem in your site that needs to be addressed. Minor drops should however, not be a cause of alarm. But my rule of the thumb has always been – the closer you get closer to #1 on dominant search engines rankings the better! Also, make sure you remember to use the best SEO tracker software in the market!
Figure 2: organic sessions (Source: https://www.klipfolio.com)
How often do you use your SEO tracker software to measure the visits you have earned to your website from dominant search engines such as Google and Bing? Almost never, I guess!
Well, one of the main reasons why you fail to measure this KPI could be the same one that made me realize its importance after a long time – you don’t know what it means (I assume)!
Basically, a session is defined when a user visits a site, what the user does on the site during the visit, and the exit of the user from the site. In case a user comes to your site and idles, the session will be timed out after half a minute of inactivity.
The reason why organic sessions are important KPI’s is because it goes hand in hand with the main goal of SEO: getting more visits to your website.
Improved organic sessions can be attributed to an array of factors, which you can easily realize if you take an in-depth look at your keyword positions and analytic data. It could be as a result of your off-page-and on-page efforts. Also, it could mean that your traditional marketing tactics have paid off, and you are reaping more from branded searches.
Tip: you can highly improve your organic sessions developing an appealing page title for your content, and creating an emotionally-charged Meta description that poses a clear, attractive, and persuasive call-to-action.
If you notice growing organic sessions on your SEO tracker software, it means that you are gaining a higher value in the online space, and you are in the verge of achieving your ultimate goal in SEO: get higher rankings!
Figure 3: Bounce rate. (Source:https://s3.amazonaws.com)
This is a metric that will help you measure the percentage of sessions a user loads a page in your website and exits immediately. To calculate this rate, you will need to divide the total number of non-interactive sessions with the total number of sessions.
But most people will ask; why is bounce rate an essential KPI?
Well, for a long time, I did not understand why SEO experts recommend getting bounce rate metrics. But I asked myself one question that helped me understand its importance: what is the primary priority for search engine algorithms? The answer is straightforward; it is to fulfill the search queries of the user!
When users leave your site immediately after opening it, it means that the information in it is irrelevant; thus frustrating. Also, it could mean that your content is non-factual and cannot be trusted.
On the other hand, a low bounce rate should provide you with a reason to celebrate. It means that your site contains highly valuable information and is extremely rewarding and easy to navigate. With low bounce rates, you will certainly notice great results on the ranking check software, and business success will come your way in no time.
There are hundreds of tools you can use to measure the bounce rate, but most SEO experts recommend Serpbook’s SEO tracker software which despite having a very simple user interface features strong tools that give real-time updates pertaining your bounce rate, and presents you with many approaches you can use to improve.
Pages per session
Figure 4: pages per session. (source: http://blog.taboola.com)
If you have not measured the number of pages a user visits per sessions and the number of repeated views a page receives, then you are going wrong with your overall SEO strategy. This is an easy task that you can easily achieve with your SEO tracker software.
Having a strong page per session metric is all dependent on the complexity and overall architecture of your conversion funnel. If your website is focused on informing the user and has heavy content, or is an online store where the user will have to go through a series of pages during the checkout process, expect to see many pages per session on average. However, if you have a one-page site, you will undoubtedly see a one page per session.
The reason why tracking pages per session are essential is mainly because it indicates how valuable your site is to your target audience.
Tip: even if you want sturdy pages per session for your site, having a user click through many pages to access specific information or services is not valuable, unless you are targeting high conversion rates at the end of the day. In such a case, you must have a very clear and swaying call to actions that will make users go further to your conversion funnel.
Page load time
Figure 5: Conversion rate by page load time. (Source: https://www.smartinsights.com)
One thing that I believe could lead to an improved SEO is practicing empathy. Put yourself in the shoes of the user as a website owner. Think about your behavior as a user. If you get into a site that takes forever to load, you will undoubtedly bounce back to search results and look for another site.
If a site takes long to load, there are very high chances that you will not click other pages in it, and you will most likely not convert bearing in mind that your first interaction with the brand has been exasperating.
Ideally, the loading time of a website depends on the intricacy of the content, but research indicates that most users will leave a site after three seconds of loading time.
Therefore, if your website takes more than three seconds to load, then expect a high bounce rate. In case improving the loading time of your site has proven to be a pain in the neck and you are almost losing hope with the site that you spent a fortune on to design, I recommend you turn to SEO tracker software for insights about optimization you can make to content, images, code, and server in order to improve the page load time. When you do this, then keep checking your ranking check software and take note of your site’s ranking on various search engines.
Average session duration
This is a metric that measures the average time taken by a visitor on your website. The longer the content in your site is, the longer the average session duration will be.
The reason why this KPI is essential is because it suggests that your site is valuable, and pushes users to read, click further to the site’s architecture, and stay in it for a long time without bouncing back to the search results. In the end, you will see commendable progress of your site in the search rank tracking software.
In case the ranking check software indicates that there has been a significant drop in the average session duration, it means that something is frustrating your users within the site that needs to be looked at.
Tip: having a prominent and clear call to actions is one great way to ensure you increase and maintain a commendable average session duration.
For your site to rank, Googlebot and other crawlers must easily access your site and determine the value the content in it will bring to users. In case your site has craw errors, it means that Googlebot can neither access your website nor read its content, making it nearly impossible for your site to rank.
The good news is, you can use SEO tracker software in Serpbook to test the crawlability of every page on your site at any time!
Crawl errors can either be at the URL level where a page contains a long redirect chain or doesn’t exist, or it can be at the server level where the Googlebot fails to connect with the DNS server and the site loads slowly, or the request is timed-out.
TIP: Fix crawl errors at the URL or server level as soon as you notice them because they can eventually affect core pages of your site, and this might negatively impact the metrics you get from the SEO rank tracker software.
Tracking the above might seem like an overwhelming task, but I can assure you that with the best SEO tracker software and optimum commitment, you can achieve greater heights with your SEO strategy.
In a long time, I didn’t see the need to track most of these KPIs, but when I finally learned how important they are, I am always immersed in a sea of SEO success, and I am always a step ahead of my business rivals (I am not bragging by the way).
If tracking the above KPIs worked for me, I believe doing the same will work great for you and the results you will get from your ranking check software from now on will be impressive. Good Luck!
Are you wondering why your online business is proving to be a dud, and you are getting nothing out of it? Well, this is because you don’t know how to use your SEO tracker software to measure the key drivers of success – Key performance indicators!