Most webmasters have heard that Black hat SEO is an evil practice. Even so, it is not to mean that people have refrained from its practice, nor to mean that they do not yield any positive results whatsoever. However, some website owners have fully banked on black hat SEO tactics as their way of getting by free SERP checking with great results. The problem with black hat SEO is not that it will all not get you to the top of SERP results on Google, but that it implies your willingness to cheat, lie, manipulate and break so many rules for you to get there. If you are confident about the kind of content you are sharing with your target audience, should you really have to worry about breaking the rules to get to the top of searches?

Regardless of how many times you have used black hat SEO practice on your site, some techniques will hurt your ranking while doing so your reputation. It is why you must set apart some of the back hat SEO tactics that you need to avoid, even while you keep up with the rest. Find below a comprehensive look at some of the tactics to avoid and how they might impact your results upon SERP checking.

Buying links

Link-building is obviously a paramount practice in proper SEO. Presumably, the more people link to your site, the more it is that you are credible and that your content is high-quality and relevant to your niche. However, the way people go about it is what makes the difference between the white hat link building and black hat link building. The legitimate ways to earn links include guest blogging, relationship management, social media activity, not to mention partnerships and collaboration.

With black hat link building, however, it is about buying links from people. The first thing that is wrong with this approach is when webmaster go on to purchase low-quality links and then stuff them in their content. This will not only cheapen your brand but also lower the quality of your content.

Further, Google will also know when your links are jot legit. The first thing Google does is to observe the context of those links. If they do not befit what you are talking about on your site, then you are bound to get penalized. For your target audience, they will get turned off by too many links that do not naturally integrate with the material you have shared, and then exit as soon as they realize this. This will mess up your entire plan of SERP checking and scaling to the top of searches on Google.

Keyword stuffing

You must have heard that keywords are the route you need to take to lure your target audience to your site. Truthfully, with the right keywords, you command the attention of the right audience for your website. Although that remains a fact in the practice of SEO, overusing the keywords in your text is not a solution. You may end up showing up on top of SERP checking software results, but that doesn’t mean you are doing great.

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Figure 2 Keyword stuffing example

For one, keyword stuffing takes away the natural flow of your copy, making it hard for your text to be readable, and therefore lowering your user experience. When users are faced with the same word repeated over and over again, they get irritated and rather confused about what the content concerns. With user experience being at the core of Google’s ranking factors, you will attract hefty punishment. Instead, deliberate on the use of multiple related keywords and then strategically add them in your site for a perfect flow. Remember that search engines will crawl your site because they are interested in the content you share more than in the keywords you are targeting. Understanding this will change the way you look at things, and ultimately your results on free SERP checking software.

Hidden Text

Webmasters have used invisible text as a way to add links in copies, without the readers having to know about it. This is a technique used to hide and incorporate extra or irrelevant keywords within the text. This is a technique used to manipulate search engines so that they rank a specific site for multiple keywords. On matters of free SERP checking software, therefore, the results turn out to be impressive.

However, this tactic is short-lived, especially when you overuse it. As search engines crawl your website, they may spot some inconsistencies in the keywords you add in and the content contained in your copy. This will attract a penalty for you. If you are cautious, however, you can achieve amazing results with his technique.

Social Network Spamming

It is one thing to post links on social media, but it is a whole new thing to spam people’s timelines with irrelevant links and information is a blackhat method that can fail you. For one, people like to reserve their timelines for information that actually counts in the way it informs them, entertains them, and keeps them on the radar of things they have concern for.

When you go on people’s blogs, social media posts and start spamming them with irrelevant content, you irritate them. Not only that but also, you cheapen your brand so much that people cannot even take a minute to click on any of your links. While you are doing this to increase your visibility and provide more for search engines to crawl, it may not be working as you intend for it too. Your performance on free SERP checking software will keep deteriorating because Google uses RankBrain, and can now tell the quality of links regarding relevance it has to the audience.

Comment spamming

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Figure 3 Spam comments

Commenting on other people’s work is a great and legit way to earn quality and credible links on your site. However, a lot of the times, just like on social network spamming, people are not posting relevant comments. Some will just leave a comment like ‘great piece,’ or ‘true.’ While you may feel like you are making an effort to earn links, being generic with your comments is only but spamming, and does nothing for your SEO.

Instead of using the generic comments along with links to your platform as ways to send out your message, take your time to read through people articles and understand what it is about. Become an active contributor by sharing something relevant to people, and see how fast your SERP checking technique will improve. This way, you command more respect from people, not to mention, prick their curiosity to follow through with your brand.

Duplicate content

Duplicate content is among the most sort-after blackhat technique by a lazy webmaster, or those struggling to come up with new material for their audience. For some reason, they think that replicating material is a way to keep the audience engaged with information. However, Google is up an about penalizing websites that carry on with this technique. Duplicate content is not just about replicating some material from other sites, but also your own.

People would be very frustrated to keep bumping into the same content after scrolling through pages and pages of sites. For this reason, Google takes this matter seriously. If you have been doing this a long while, it may explain why your site has not been showing up on top of free SERP checking software results. Consider a duplicate checker tool like Copyscape to help you identify similar material. It is also necessary that you do this before you start attracting plagiarism and copyright concerns from other webmasters and end up tainting your brand’s reputation.

Article spinning

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Figure 4 Article Spinning

Some website owners are well aware of the damage that duplicate content has, they resolve for article spinning to get by the hard content generation sessions. Ideally, there is nothing wrong with updating or adding new content on your platform, because it keeps everything fresh for search engines and target audiences, which is great for your SERP checking endeavours.

However, the problem is with the technique where you employ software to take a single article and rewrite it in several ways. The problem here is that you are not offering anything new to your audience, or to search engines. Worse, the aftermath of the article spinning process is poorly-written content that is not valuable, yet giving the impression of fresh content. Overall, it is the easiest recipe to ruining your performance during SERP checking.

Poor Quality Content

Other than article spinning and duplicate content, poor quality content is the other way that webmasters try to manipulate search engines for better results on SERP checking software. Any efforts you put forth to create long, irrelevant, outdated and boring content, will not be appreciated by Google or target audiences. There is too much content available online for people to spend any second on poor-quality content. Worse, if you stuff keywords in there, you worsen the quality of the content, and ultimately, your performance on free SERP checking software.


Wouldn’t it be frustrating for you to type a query in a search box, click on a search result and end up in a completely unexpected location on the internet? Well, that is precisely what cloaking is about. Website owners turn cloak sites to show different results than what their sites are really about. Their concern is to direct traffic to their website, without being transparent about what the content of the website is about. The worst thing about this move is that it may lead audiences into downloading files that they did not intend to, which may invite unmerited malware on their devices.

Although the cloaking methods only trick search engines short term, it has long-term effects on the target audience, as well as on the SERP checking results. First of all, you must brace up for very many exit rates, not to mention, and an unhappy crowd. If you do it long enough, your website might be marked as deceitful and as spam. When this is done, and Google gets to know about it, you will suffer major consequences on your ranking as regards to free SERP checking.

Fake click bait

The Fake click bait works more or less like the cloaking technique, even in the way it messes up your SERP checking results. The difference is that cloaking is about manipulating search results on search engines, which Fake clickbait is about manipulating audiences with links. Most times, the website owners present a hot topic as the subject of the link to draw as much attention as possible. The minute a user clicks on the link, they end up in a bizarre website with totally different content from what was resented on the title and URLs.

When SERP checking, you may not quite understand that Fake click bait has resulted in a lot of bounce rates, hence your poor performance. Spreading fake news is a sure way to anger your target audience while missing out on great opportunities on social media platforms and Google SERP.


Last modified: March 2, 2019



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