As a small business owner, what comes into your mind when you hear the word ‘Search Engine Optimization?’ of course, you want it to fall in love with your Serp rank checker tool, but unfortunately, you don’t have enough budget for digital marketing!
You are afraid that without money, you cannot accomplish anything that will result in the best results in the SEO tools rank checker or website rank checker free. But you are wrong!
Though you might proceed with a lot of fear of the unknown when doing SEO without professional help, I can assure you that there are many no-cost SEO strategies that you can do yourself and eventually draw analytic reports in the keyword rank checker tool online that show you are ranking for all the keywords you used in your pages.
Life in the digital world has taught me that you don’t have to always break your bank to get the metrics of your dreams in the Serp, rank tracker. I often find most of my sites at the helm of Google search results, and one interesting fact you need to know is that I do most of the SEO work myself!
What I am trying to say is that with a little bit of knowledge in SEO, you don’t have to spend thousands of dollars to get the best out of this celebrated digital marketing strategy. All you need is patience, research skills, and the best Serp rank checker tool that you will use to do regular monitoring of your site.
But one issue keeps start-ups from doing SEO themselves!
I have met a few clients who have undertaken the best SEO themselves, but they get poor results in their SEO tools rank checker because Google algorithm updates such as penguin and Panda frustrate their efforts.
But remember, Google algorithms are not made to heartbreak website owners, but they are designed to offer users with a better experience. Therefore, as a DIYer, endeavor to understand what each update means, and offer the quality your target market needs. When you do this, rest assured that your Serp rank checker will show that you are improving your rankings on Google and other search engines in no time.
Do you want to do SEO yourself and cut costs?
Are you looking for some techniques you can execute yourself and get excellent results on your keyword rank checker tool online?
Are you operating on a tight budget, but you still want your website rank checker free software to show you that your site is on the first page of search results?
These are some DIY tactics that your Serp rank checker will fall in love with.
- Write content yourself!
As they say, content is king, and it forms the basis of SEO.
It is original and super-quality content that will offer value to your clients; hence ensuring your SEO tools rank checker records more traffic, increased leads, conversions, and ultimately, spiraling sales and profits.
In a bid to get clients flocking in their sites, most website owners, especially reputable brands will use job boards such as Upwork to hire the best freelance writers in the market. They will spend thousands of dollars on this just to ensure their website rank checker free software records the best rankings.
Look – you know the economic state of your new business. You don’t have money to hire writers!
Instead of immersing yourself in the sea of debts or simply chewing more than you can swallow, why don’t you write the content yourself?
I know this can be hectic, but at the end of the day, as long as you know what your clients need, you will record great results for your keywords in the keyword rank checker tool online and better-ranking reports for your site in the Serp rank checker tool.
Of course, great writing demands a passionate and creative person. But the good news is, it can be learned. Therefore, don’t convince yourself that you cannot write. Yes, you can! Find resources that will help you become a better writer, or enroll in a writing training. Then, put pen to paper and develop content for your site and blog, and keep monitoring results with a good website rank checker free.
Also, remember to constantly update your site with content, since this is one of the ranking factors Google will use to rank your site. Also, know that we are in a highly competitive world, hence producing quality and unique content is not optional. This is what will generate traffic in your site, and help you get the metrics you have been dreaming about in your SEO tools rank checker.
- Build relationships
One of the sure-fire ways to succeeding in SEO – building relationships!
If you are an introvert, I give you my word – reaping the fruits you have always wanted in your Serp rank checker tool will not be bread and butter for you!
For your Serp rank checker to show that you have a place on the first page of google search results, you need to be outgoing. This will save you some bucks, and of course, give you a competitive edge in the market.
In your SEO journey, you will come to realize that interaction is significant in the establishment of the credibility and authority of your brand. This is because it will help you generate high-authority links for your site, which are Google ranking factors.
Since you don’t have enough money to hire an outreach team, be a people person. Interact with bloggers, webmasters, and other website owners. Seek for guest posting opportunities. At the end of the day, you might come along professional ideas from the people you interact with, which might help you improve the results in your SEO tools rank checker.
- Do thorough keyword research
Even with constant changes in search engines’ algorithm, keyword research remains highly essential. Keywords are important when publishing your posts, writing page titles, using anchor texts in backlinks, and writing descriptions. It is through them that your target audience finds your site; hence finding the best should be your number one priority.
If you have the resources, you could hire an SEO agency to do this task for you. Luckily it is something that you can do all by yourself especially now that you are working on a tight budget.
The trick to finding keywords that will yield the best results in your website rank checker free software is to find those terms that are more specific, less competitive, and above all, have a high probability of converting. In this case, I am talking about long-tail keywords!
Make use of the best keyword research tools such as Serpbook, and search for those words and phrases that will give you a competitive edge in the ever-clogged market. The reason why I recommend Serpbook is because when you type a term that you need, it will give you alternative but closely related terms that are most certainly not known by your competitors; hence they might help you record the high ranking results on your Serp rank checker.
- Write content for social hubs
The fact that you are not quite experienced in the field of SEO means that you need to look for as many ways as possible for your Serp rank checker to record high traffic on your site. One way to do this is by marketing your content through social hubs, such as Squidoo and Hubpages.
You may rewrite your content in these platforms, or you might as well create new content which will go a long way in generating traffic and high-authority inbound links for your website. This is a DIY tip that no one will tell you about, but it can go a long way in giving you the results you have always wanted to see in your SEO tools rank checker.
- Know your competition from inside out
Your Serp rank checker tool will never show that you are enjoying high rankings in Google and other search engines if you don’t understand your competition.
One thing you need to know is that you don’t need a budget to research your competitors. You can do it yourself in the comfort of your vicinity!
To know who your competitors are, simply search for the products or services you offer, and note the sites in your business model as well as those different from yours but compete for the same searches.
Then, research on them based on the following questions:
- Where are they doing better than me?
- What keywords do they target?
- How do they structure their URL?
- What unique features do they rank for?
- What content themes do they have that I don’t, or that are better than mine?
- How fast are their sites?
Apart from looking at their site, also monitor their social activity and study their reviews so that you can determine what clients are saying about them. This way, you will be able to devise a strong counter-strategy that will give you the best results in your SEO tools rank checker.
- Build a strong social media presence
Your target audience is doubtlessly spread across different social media platforms. It is, therefore, essential to help them find your site in these platforms rather than waiting for them to find it in the search engines (this might not happen)!
Join Facebook, Twitter, Instagram, Pinterest, LinkedIn, and other social sites, and interact with your audiences from there. Build strong relationships and nature them, so that they can be mutually beneficial, and ultimately result in the analytic reports you have been yearning for in your Serp rank checker.
Social media increases the exposure of your content, and increases the likelihood that people reading it will share it with others you had not earlier targeted, link it, or blog about it.
- Ask questions
As a DIYer, you might achieve a milestone when you read and act on the tactics mentioned above, but to maximize on your potential, join SEO communities and ask questions.
Communities such as the Google’s Webmaster Forum can help you interact with seasoned SEO professionals, whom you can engage whenever you have a pressing issue, or when you are stuck in a certain point when executing your SEO strategy. Joining them is totally free, and if you follow the advice you get from them, you might soon find yourself at the top of Google search results without involving an agency!
Take Home Point
If you want to get long-term results in your Serp rank checker, never halt SEO even when you feel you are too tired to continue. When you stop, your competitors keep going, which means they will stay ahead of you. Work smart, and rest assured that you will read fruits that might give you the resources to work with the best SEO agencies in the world. Best of luck!