Figure 1: Source-
Figure 1: Source-

The loading speed of WordPress sites today is a critical factor for business owners because it has a lot to do with the overall success of digital marketing efforts. It is easy to think of a WordPress site as an easy platform to manage because of all the inbuilt features. However, if you are not careful with the processes of optimization, you can end up with a sluggish site and poor results in the Serps checker.

When someone visits your platform for the first few seconds, it is your chance to make a good positive impression, and capture their attention enough to keep them on your site for a long time. Even then, it is not so much about what you think you can offer your target audience, but more about what your user experience is like. If you employ a Serp rankings checker, you will realize that your position on Google’s search results depends so much on the user experience. By far, excellent user experience has to do with the speed of your site. Find out below how you can improve your site’s speed along with your rank position on the SERP position checker.

Full page Caching

Like using a website position checker or a SERPs checker, caching is one of the simplest ways in which your WordPress site can improve in speed. What most website owners do not understand is that the WordPress site generally goes through a lot of work to build each page of your platform. It beats the kind of effort you have to put forth on a SERP position checker of a website position checker to examine your ranking performance. Ideally, there are many queries that the site performs to respond to the request of a visitor on your site, whether to visit your homepage or open a new web page altogether.

That said, it does not mean that for every request made your web pages change. In most cases, it remains the same. Therefore, instead of giving your platform the extra duty of continually reloading the entire page, you can rely on browser caching. The good news is that as you change the details on a page, and anytime you edit the page, the site automatically clears the expired cache. If the account version of WordPress you have does not come with built-in full-page caching, determine the use of a tool like the W3 Total Cache.

High-Quality Hosting

Your WordPress website is only as fast as the hosting you are using. For the most part, having a high-quality hosting for your site means upgrading to a premium plan, if you want the quality services like those from a SERPs checker. Not only that, you must go for a higher subscription so that you are not the quality of your hosting because of a few dollars. At the least of things, ensure your hosting is using PHP 7 or higher which will not impose too many changes on your site. Further, it will still allow you a significant performance boost, even as regards SERPs checker.

Examples of quality hosting for WordPress to consider including the famous WPEngine, SiteGround, DigitalOcean, Amazon Web Services, and Google Compute Engine, among others. However, like you would for the SERPs checker, embrace this step with caution so that you are sure that the PHP you upgrade to is compatible with your current theme and plugins.

Cut down on unnecessary plugins

WordPress has gained a lot of prominence among bloggers and content developers because of the various features it offers. Whether you are talking about the free or the premium version, there is still a lot you can enjoy. Further, developers have become quite vigilant in coming up with new advancements like the SERP position checker, or rather the SERPs checker, to better the WordPress experience for site owners, and that has brought in the concept of plugins.

That said, understand that plugins are heavy by themselves, leave alone once you start using them on your platform. It is why some plugins may be causing some performance issues that you are not even aware of. For this reason, you require to perform a plugin audit. The check is not only to identify faulty plugins or those that are causing technical performance issues but also to cut down on any plugins that you can comfortably do without.

Additionally, if you become too fond of installing new plugins as you bounce into them, then you may end up compromising the speed of your site. Some plugins are a necessary evil, for example, those for configuring your on-page SEO, say, Yoast, or a website position checker. However, strike a balance between the extra services you need and the speed you want to maintain for the load time of your website.

Compress your images

Like with any other kind of website, the size of the images you upload within content contributes largely to the load-time of your web pages. It is SEO correct to say that the more images you use, particularly in long-form content, the better the performance of your site on the SERPs checker. However, if the images you use are not of the appropriate sizes, then your websites might take more than 3 seconds to open, which is bad for your SERP results on the SERP position checker.

Fortunately, if you are using high-quality images on your site, which you should be, you can comfortably reduce their sizes by 20-80% without necessarily altering the quality. The trick is to work along with the grain of the pictures, so you do not overstretch to over compress the pixels that they lose the intended quality. If it is still a hassle for you, consider the help of a tool like the TinyPNG WordPress plugin. The aftermath is usually well-optimized images that have a high affinity to the top place of Google as per a SERP position checker.

Embrace a solid framework/theme

Embracing a solid framework is about having a simple theme that can serve the purpose intended. For one, you want a framework that is lightweight and speedy because it will cut down on the load time of your pages, and ultimately do great for your SERPs checker results. The challenge with going for a bloated framework, even with more distinctive features, is that they require more load time. Consider the basic WordPress themes because they are customized for simplicity, just like a SERPs checker.

Remember that the more you need to add in plugins and other custom edits, the more you are going to affect your website’s speed negatively. Your end goal is to cut down on load time as possible, which eventually reflects positively on the SERPs checker as regards your rank position on Google.

Employ a Content Delivery Network (CDN)

User experience is core in matters SERPs checker. Technically, the further people are to where your site is hosted, the more likely they are to wait longer for pages to open. This discrepancy can be super annoying for your international audience who demand the same user experience as the other visitors on your platform.

A CDN essentially maintains a minimum load-time speed for the audience from far countries. Therefore, when the website position checker is mapping out your performance on Google’s result, a CDN ensures your platform provides equal load time to all your visitors. Its primary function thereof is to serve your web pages to your target audience, from the nearest possible location. Choose a renowned CDN service, as the likes of Cloudflare.

Reduce post revisions

Did you know that something as simple as the number of revisions on your posts can cause a delay in the load time of your web pages? Well, WordPress tends to save drafts or published updates automatically. This database is very needful in the way it allows website owners to browse previous versions of articles and restore them if need be. However, it does add to the bulk of the database, and the larger the database, the more likely it is that your site will slow down, which is bad for the SERPs checker results. Even though you have to do revisions, be intentional to keep them to a minimum as regards volume and size. This way you can hope for better results when your check the SERP position checker.

Since you are sure that WordPress will continually automatically save the revised files, instead of letting them escalate to a number like 10 or more for each post, keep them to a minimum. You can achieve this by simply adding a code to your wp-config.php file like is below:

define( ‘WP_POST_REVISIONS’, 5 )

Use embedded links

serps checker

Figure 2 embedding links

As a rule of thumb for a speedy WordPress site, never upload videos directly on your platform. With a premium account, it is possible for you to add videos directly on your site, and since videos have a positive impact on your SERPs checker performance, why not give them a chance? However, for different service providers, they levy additional charges for such a feature. If that does not reason enough for you to stay away from directly uploading videos in your site, consider your website’s speed.

Worse of all, when you are using hi-resolution videos, the back-up file sizes increase. As evident in this article, any increase in the database becomes more work for the WordPress to process, which ultimately equates to more time — this by far compromises your website position checker results. If you keep up with such videos on your platform, you will notice a huge drop in your SERP position checker results. Using embedded links is not quite a cumbersome task, especially given the high number of video hosting providers available online, for instance, YouTube, Vimeo, and likes.

Disable pingbacks and trackbacks

serps checker

Figure 3 pingback and trackback

Pingbacks and trackbacks are core functions of a WordPress site. They inform you of the backlinks you receive. The two are as convenient as the SERPs checker. For example, when someone publishes an article and embeds a link to your blog, it is the pingbacks and trackbacks that alert you. Knowing how well you are doing as regards your link structure can motivate you to continue being aggressive in your use of a website position checker.

Even so, if you prioritize speed more than you do notifications, which you should, it may be time for you to disable pingbacks and trackbacks. While there is a necessity to getting alerts on whether or not your site is getting linked to, there are more important things to concentrate on, including the use of SERPS checker and optimizing your site’s speed. In place of the enabled pingbacks and trackbacks, capitalize on other tools like Google Webmaster Tools and other tools like a website position checker to check the links and general performance of your website.

Clean up WordPress database

serps checker

Figure 4 WordPress database optimization

Finally, knowing this far that the database on a WordPress site keeps enlarging with usage, it is wise to consider cleaning up the database, which will have a positive impact on the SERPs checker. Reducing the size of your backups helps maintain a minimum size that allows for speedy sites. Be keen to notice spam messages on your comment section, old drafts, outdated copies, duplicate material, fake users, among other things. Technically, if you can do without something on your site, lighten your WordPress site for maximum load speed. From there, you can keep on with the anticipation for improved results on the SERPs checker.

Last modified: February 10, 2019



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