Without a doubt, content is king. Con tent is the food that people eat online. Without it, there would be no websites, and there would be no SEO. Now that you know this fact, you believe that you are the best writer, and you write tons of content every day, with the belief that you will get the best rankings when you monitor your site with your website ranking tool.
But before you lay your hands on the keyboard, you need to know that not everybody is a writer. Not everyone can write valuable content that can wow readers, increase web traffic, and lead to high ranking reports when you track website ranking.
Before anyone decides to kick-start a career in writing, they should be prepared to first adhere to certain standards, or else their career will unceremoniously come into a halt.
If you are a writer who has published many award-winning books, you might be tempted to believe that you can write a great blog or website content that can breed success when you check your site with the website ranking tool. But look- content is divided into a range of sub-types, and each one of them has its own set of styles and principles which must be followed no matter what. Therefore, you can be a great writer in print, but you cannot necessarily provide the best content for online consumption if you don’t understand the requirements.
The Turning Point
In this content, I will discuss a host of blog writing mistakes that writes make, whether intentionally or unintentionally, and which are capable of negatively influencing the results you get when you track website ranking. These mistakes occur as a result of writers not knowing the global standards of content writing which create a rift between the best writers who know what their target market needs and the others.
Well, but before we even discuss the mistakes themselves, it is essential that I confess that man is to error. Even if you are the best content writer in the world, you must make mistakes. But not all errors are created equal. There are some you can make that have no impact on the readership of your content. This will not hurt your site ranking. But look – if you make a mistake that your audience will notice, rest assured that your website ranking tool will record high bounce rates, which will eventually affect your overall rankings.
I am a content writer myself, and I am not immune to mistakes. I make them every day. But even if I do, I will ensure I fix as much as I can so that I can make sure I am giving my clients the best experience, and in return, I am getting the reports I always desire when I track website ranking.
- Not understanding the needs of your clients
When I started my first website, all I wanted was to get the best site ranking when I monitored it with the website ranking tool. Therefore, I simply wrote for the search engine, because I believed it was the one that would give me the online success I needed. But sooner or later, I realized that I was performing poorly in all search engines, while my competitors we enjoying the fact that they were nearly taking me out of business.
In no time, I realized that I was making one of the biggest blog writing mistakes – I was writing for the machine instead of focusing on the reader. I was giving Google information that it didn’t need, instead of communicating to its bots that I was giving my target market the value they were looking for.
The lesson you should take from this experience is that even though all you want is to get the best site ranking and remain ahead of the competition, always understand your audience before you even get an idea of what you want to write. Simply put, your target readers should be an integral part of your content development strategy. Ask yourself the following questions:
- What are the characteristics of my audience?
- What kind of information would they like to hear?
- What are some of the trendiest topics that my audience are looking for?
- What unique thing can I do to ensure that I tweak already existing information so that it can wow my readers and increase my site ranking when I check it with the website ranking tool?
- What are some of the terms that my audience use to get information similar to the one I want to write on the internet?
- Will the audience love my approach to a particular topic?
Look, all the above questions are about the reader. I have not mentioned the search engine anywhere!
This should send one signal to you: always focus on satisfying the needs of your audience, and the rest will follow!
As long as you write super-quality blog content, there is no reason why you should not record the best ranking reports when you track website ranking with the best keyword ranking tool.
- Not providing a pitch of your idea in the introduction
Have you ever visited a blog when looking for information, and when you read the first few sentences, you ask yourself, “what on earth is this person talking about?” you probably have!
Even if you deliver the best article body, your website ranking tool will record increased bounce rates if you don’t pitch the idea that your content revolves about in the introduction.
If you write an introduction that is not interesting, and one that does not depict that you will provide the target audience with the value they are looking for, don’t expect them to scroll down further. Most of them will get back to the search results and look for a site that will fulfill their diverse needs. This will affect your credibility, and you might record dropped rankings the next time you track website ranking.
If you are thinking that bouncing back will only affect the article which does not have a pitch in the introduction, you are dead wrong! If your audience loses their trust in you, a majority of them will tend to avoid your future articles, which means the overall reputation that you have taken a lot of time to build might come crumbling down in no time.
If you want to see the site ranking results you have been dreaming about when you monitor your site with the website rankings checker, make sure your introduction builds a concrete foundation for your entire content. Make sure that after reading the first few sentences, the reader will have a clue of what the article is all about, and he will be convinced to keep reading!
- Using over-casual and non-professional tone
Factually, the best content is one that is written in a conversational tone, and one that makes the reader develop a sense of belonging. Having read this article to this point, you have doubtlessly noticed that I am not using jargon. I am talking to you, and you are listening. I am making my content as easy as possible, so that it can appeal to various readers, including those that are new to the SEO world. But have you noticed that I am neither using slang language nor talking in a very unprofessional manner?
This is because I know that being highly unprofessional and over-casual will help develop a perception in my clients’ minds that I am a joker, and this can make me shed tears whenever I track website ranking.
If you give your readers the value they deserve, they will doubtlessly give value in return which you will see when you monitor your site with a good website ranking tool.
A survey done in 2017 found out that a majority of readers love reading casual articles, and since this kind of content kills boredom, they can even read long-form content. This can help you record a desirable time on page in your website ranking tool, which is excellent for SEO. But don’t take the casualness too far!
Before you start writing, read blog posts in different sites similar to yours, and determine the kind of content they write. Analyze their level of professionalism and casualness, which will help you make sound decisions when developing your content.
- Failure to proofread
If you always publish sloppy content, then rest assured you will never record high ranking reports in your ranking checker.
This is because readers are kept off by silly mistakes, including typos that you consider ‘small and non-essential.”
Before you go ahead and publish your content, practice empathy. Read it aloud, and determine the level of experience your readers will get when they read it. This will not only help you fix issues that can hurt the credibility of your site, but it will also help you discover new ways to frame things so that your content can become more interesting and persuasive.
- Making your content unnecessarily lengthy
Today, content length has become an essential ranking factor. There are tech studies that show google will rank sites with 2000+ articles better than others. This has prompted website owners to write long-form content, which is quite commendable because users get to have the value they need to get on the internet. But if you can discuss something in 1700 words, do you really have to be wordier and discuss it in 4000 words? Certainly not!
Writing unnecessarily long content will make your readers bored in the process, and most of them will definitely bounce back, which might render your SEO strategy useless in the long-run, despite investing a lot of resources, energy, and time in it.
If you have to write long-form content, make sure you have enough information to write. As for me, I would advise you to keep your content length at a maximum of 2000 words or thereabouts.
- Lifting images directly from search results
You are probably scratching your head right now because this is something you have been doing without knowing it was a deadly mistake that can hurt your site ranking.
Look, if you search specific keywords and click the ‘Images’ tab on Google search results, you will get many images that you cannot get in loyalty-free sites such as Pixabay. But don’t just copy paste them to your content. If you do this, you might find yourself on the wrong side of the law for breach of copyright, and this might ruin your business.
If you get an image in search results, credit the source, and you will be safe. You can find the source by clicking on the image, and you will be redirected to the site where it is located.
The mistakes mentioned above are very common, and you probably make them every day. Avoiding them can differentiate between winning blogs and those that give owners sleepless and painful nights. Don’t allow low site rankings to kill your business dreams. Avoid these deadly blog writing mistakes now!