The frequent updates on search engines algorithm have had a negative impact on keyword targeting. The older methods of SEO are also slowly going down the drain as Google’s RankBrain is becoming more and more human-like. With the focus being more on giving the internet users the best experience, website owners have to work a lot harder than before to track keyword rank, not to mention, get on top of SERP. The keyword rank monitoring has become a challenge for most webmasters, who are now feeling stuck in the notion of whether to channel all their efforts on ranking for keywords or on making the audience happy.
Whoever way you look at it, SEO is there to make the internet a better space for all users, which is why there is still hope in keyword targeting. There are different ways you can track keyword rank and still find your way to the top of search engine results, which is the purpose for this article. Find below various ways to rank for keywords:
Generate the best content
Regardless of how well you use a free keyword rank tool to track keyword rank online, there is no doubt that great content always scales you to the top. At the least of things, if after keyword rank monitoring you have the best keywords with poor content to go along with it, then your bounce rates will be higher, and your click-through rates lower, which means that your SERP position will keep dropping. On the other hand, a well-written and properly articulated piece of material along with the right keywords has a place in the first page of search engines.
The definition of great content in SEO is that which is evergreen, current and in touch with the ongoing trends, industry-specific, relevant, entertaining, persuading and informative. People online have so many options to choose from, which means you have to be really good to stand a chance in the top ranking spots for particular keywords. Remember, some of the keywords you determine to target are highly competitive, and therefore, in line with keyword rank monitoring, your content must play a part in your ranking results.
Target long-tail keywords
Figure 1 Long-tail keywords
The thing about keyword rank monitoring and ranking for specific keywords is that you must be deliberate about understanding your audience, so you can better satisfy them. Ideally, you will track keyword rank online and find hot and popular phrases that can befit as the perfect keywords. However, taking those words without consideration for what the intent of the user will not be useful for your rank results.
Technically, there is what a user meant from the words he/she typed in in the search box, searched through voice search. Sometimes, after you track keyword rank, you will notice that the intended meaning may differ from the literal meaning of the very words. This is why you need to consider long-tail keywords in the content you share. They are more descriptive so that the target audience already has a clue what they are signing up for, and whether or not the information you have shared will be a solution to their need.
Besides, long-tail keywords are best at narrowing down your competition. When you track keyword rank online, you will find that most brands in your industry will also pick out the very popular terms that you plan on using. The aftermath is a very stiff competition between brands targeting the same audience with the exact value proposition as regards content. With long-tail keywords, however, you are a lot more specific with your terms, leading your niche audience to something more defined than what your competitors have to offer.
Consider voice search results
In your keyword research as you track keyword rank online, have you ever thought of widening your scope? Well, voice search is the in technology right now, with Google Home and Amazon’s Alexa taking over the market by storm. Therefore, when you are considering terms to use as keywords for your next article, how about incorporating results from voice searches?
With the mobile population increasing by the day, it is expected that in the next few years, more than 80% of the internet population will be searching for information online via voice search, which might dictate how you track keyword rank. In keyword monitoring, notice that the results from voice search differ a little from the typed terms in the way the phrases are stated. For example, short forms and use of slang is more common in voice search than in the typed search. This means that as you use a free keyword rank tool to deliberate on which terms to use, in the spirit of mobile-first indexing, it is necessary that you add in the findings from your voice search keyword research.
Use Google to generate related keyword
If you are interested in getting the best out of your keywords, you can get your content to rank for multiple keywords. Sometimes, to beat your competition, you must show up more times than they do. In a sense, this means that your material appears in so many search results that your target audience cannot ignore you. One way to get this done is to find ways you can generate related keywords to befit your content.
To achieve this, you can take advantage of Google suggestions. Just from typing a single word, you get a variety of suggestions which users are frequently typing in the search box. When you track keyword rank online and determine a bunch of popular phrases you may want to use in your article, try generating related terms that go with the keywords. If Google can suggest to people what it thinks they need, then you can use it to give you alternative terms that you can give way to your site showing up in SERP for multiple keywords. This way, when your target audience searches for any related words within the scope of the target keywords, your site always appears on the results.
Build your content with related keywords
Let’s say your efforts to track keyword rank have gone so well that you have come up with the most suitable term to get through to your audience. From here, you want to ensure that you get the best out of your keyword rank monitoring, by making your content as rich as possible with the keywords of choice, without being redundant or without keyword stuffing. For your content to be properly populated with keywords, you must include the words in your body, titles, H1 tags, metadata, just to mention a few.
For that reason, consider building your content with related keywords. Once you have used Google to suggest some of the related terms to target, use them in one article to increase its visibility. However, for this to work well, you must aim for long-form content, one of around 1000-2000 words. SEO experts over time show that the word count does matter when it comes to SERP rankings for websites. Besides, the related keywords will bring more attention to your site when your target group is looking for information around that topic area.
Optimize your metadata
Metadata are the gateway to your content, without someone actually clicking on your site. They are the perfect way to get your keywords working for you. Sometimes, Google can be so kind as to crawl your site for information and hints on what your website is about, but the more you can help out with the process, the better for you. Assuming you are particularly great in using a free keyword rank tool, you will have the ideal keywords to use. The question, therefore, remains about how well you can integrate them in the main places of your website to get the attention of your target audience and search engines.
Metadata like H1 tags and meta descriptions give away what content is about. Essentially, when a user types in a query, the search engine feeds in results of different sites that contain information as closely relevant to the search as possible. If you have captured some of your keywords in your meta description for example, then you are most certainly going to appear in searches. The best part is that just from the snippets in the results, a user can deliberate whether or not to follow through with the content on that site. This could mean more click-through rates for you, and ultimately, a higher traffic flow than before.
Configure your URLs for your target keywords
Like is the emphasis of the point above, the more your target keywords are reflected on your site, the higher your chances of ranking for those particular terms. You do not need to work so hard on keyword rank monitoring as long as you have made peace with the idea of configuring your URLs for your target keywords. The benefit of this technique is that it makes it a lot easier for your target audience to find relevance in your site from the many other options on the SERP.
The basics of a good URL are simplicity, clarity, and anchored on the primary keywords. In most cases, the URL automatically picks its structure from the title you use. This may however not be the dimension you want to take, mainly when your title is very long, and it is automatically shortened. Instead, be intentional with adding your primary keywords in the URL. This will make your website a lot more memorable, and eventually, increase your visibility. Next time you are using a free keyword rank tool, put it to good use by maximizing the use of the keyword you find while you track keyword rank.
Understand the needs of your niche audience
The very first mistake that most website owners get caught up in is in overgeneralizing their target audience. Much as you are after a massive traffic flow, you must be particular with the audience you want to reach. That said, you must know what it is that your niche audience is interested in. It is apparent that in your industry, there are millions of topics you could explore, and ultimately, tons of keywords you can use for your content, which you can establish when you track keyword rank. However, that does not mean that all of them are suitable for your brand.
Whether or not you rank for a keyword depends on the needs of your niche audience. Your keyword rank monitoring could land you some words and phrases that are specific to your industry, but not really relevant or valuable to your niche audience. For this reason, you may show up once on search results, but gradually lose your position on the top. Spare yourself the hassle and instead, track keyword rank after thoroughly studying your niche group to understand what it is they want to know. Ask questions and be intentional with your engagement with your customers and visitors, to better learn about their tastes, preferences, and needs.