SerpBook's Privacy Policy (Last Updated September 10th, 2017)

Privacy Policy

Adapted from Automattic Privacy Policy, under Creative Commons Sharealike

Website Visitors

Like most website operators, SerpBook collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. SerpBook’s purpose in collecting non-personally identifying information is to better understand how SerpBook’s visitors use its website. From time to time, SerpBook may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

SerpBook also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users. SerpBook only discloses logged in user IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

Gathering of Personally-Identifying Information

Certain visitors to SerpBook’s websites choose to interact with SerpBook in ways that require SerpBook to gather personally-identifying information. The amount and type of information that SerpBook gathers depends on the nature of the interaction. Those who engage in transactions with SerpBook – by purchasing paid a paid account or SerpBook API credits, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, SerpBook collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with SerpBook. SerpBook does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

SerpBook may collect statistics about the behavior of visitors to its websites. SerpBook may display this information publicly or provide it to others. However, SerpBook does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

SerpBook discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on SerpBook’s behalf or to provide services available at SerpBook’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using SerpBook’s websites, you consent to the transfer of such information to them. SerpBook will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, SerpBook discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when SerpBook believes in good faith that disclosure is reasonably necessary to protect the property or rights of SerpBook, third parties or the public at large. If you are a registered user of an SerpBook website and have supplied your email address, SerpBook may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with SerpBook and our products. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. SerpBook takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. SerpBook uses cookies to help SerpBook identify and track visitors, their usage of SerpBook website, and their website access preferences. SerpBook visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using SerpBook’s websites, with the drawback that certain features of SerpBook’s websites may not function properly without the aid of cookies. We may place cookies for marketing and advertising for the purpose of retargeting / remarketting visitors that have previously visited SerpBook, using networks such as Google Adwords and Adroll.

Business Transfers

If SerpBook, or substantially all of its assets, were acquired, or in the unlikely event that SerpBook goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of SerpBook may continue to use your personal information as set forth in this policy.

Privacy Policy Changes

Although most changes are likely to be minor, SerpBook may change its Privacy Policy from time to time, and in SerpBook’s sole discretion. SerpBook encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.